fbpx

Crashing The Party!

Answer Racing made moto headlines around the globe when they signed eight-time MXGP world champion Antonio Cairoli to wear the gear as he battled for the 2017 title… but that was just the beginning of things.

Answer Racing made moto headlines around the globe when they signed eight-time MXGP world champion Antonio Cairoli to wear the gear as he battled for the 2017 title… but that was just the beginning of things. A new HQ and a totally revised philosophy are coming for the venerated MX apparel line this year. MPN crashed the party by sneaking into the Boathouse Collective Museum in Costa Mesa, California, behind former champ Ryan Villopoto and off-road legend Ty Davis.

“It is definitely not business as usual for Answer Racing,” said Marketing Manager Randy Valade at the world premiere of the 2018 apparel collection. “The line has definitely seen some changes from years past, not only on the product side but we are also introducing an all-new icon and logo for the brand.” As an homage to its roots, the new icon utilizes triangle logo that Answer used in the ’80s and
early ’90s but now includes the updated “A.”

Another change is that the Alpha line, top dog in the Answer collection, has been replaced by the Trinity range. “Fit, weight and performance are the three most important features in any motocross gear, so the directive was to make the Trinity range tops in all three categories,” explained lead designer Steve Behrens. “Utilizing more than 40 years of experience in combination with extensive research, development and testing, Answer has truly met the initial directive to build the lightest, most comfortable and highest performance kit on the market.”

Also getting the nod for some major updating for 2018 is the AR-5 helmet. “This is the best combination of safety and value,” said Valade. “Never before has a fiberglass helmet been equipped with MIPS technology at such an affordable price.”

Developed by brain surgeons and scientists to reduce forces on the brain, MIPS have revolutionized the way we think about helmet safety, according to Valade. “By adding a low-friction layer between the helmet and head, MIPS helps to reduce rotational forces on the brain that can occur during angled impacts to the head.” Two shell sizes and four sizes of EPS liners offer a precise fit and new colorways help it stand out visually.

“Answer Racing has been producing the highest quality moto gear since 1976. We are pleased to keep that tradition, but upgrading it with the latest technology,” concluded Valade, before turning the stage over to some shenanigans that may or may not have included firing up some vintage 2-Strokes and other mischief that can’t be mentioned.

You May Also Like

Race Winning Brands Transitioning to Unilateral Retail Pricing Policy

RWB aims to preserve the quality and reputation of its products.

Race Winning Brands (RWB) and its portfolio of brands (BoostLine Products, CORSA Performance, Dart Machinery, Diamond Racing, Haltech, JE Pistons, Manley Performance, MGP, PAC Racing Springs, ProX Racing Parts, Rekluse, RevMax Performance, Transmission Specialties, Trend Performance, Volant and Wiseco Performance Products) is announcing its transition to a Unilateral Retail Pricing Policy, reflecting its commitment to maintaining the quality and reputation of its products in the performance components industry. The implementation of Minimum Retail Price (MRP) for its portfolio of brands is aimed at addressing challenges such as counterfeit product sales, advertising and selling practices that focus solely on price.

Parts Unlimited Welcomes New South Central Region Sales Rep

Joby Windmiller comes with several years of powersports industry experience.

Joby Windmiller
Honda to Support MotoAmerica Mini Cup

The youth-focused championship is open to riders of Groms and some CRF-F models.

2024 MotoAmerican Mini Cup Honda Grom
Turn 14 Distribution Adds Gaerne to the Line Card

Gaerne is an Italian motorcycle footwear brand.

Turn 14 Distribution, Gaerne boots
Royal Enfield Introduces Global Rentals and Tours

The rental program extends to 60-plus destinations.

Other Posts

Segway Powersports and Octane Shift Gears With Strategic Financing Partnership

Effective, April 1, 2024, prime and non-prime consumers are eligible for financing on Segway’s entire range.

Octane, Segway Powersports
2024 Harley-Davidson Homecoming Festival Kicks Off in 100 Days

Tickets are on sale for Veterans Park headliners Red Hot Chili Peppers, Jelly Roll and HARDY.

Nitro Circus, Harley-Davidson Homecoming
MIC Statistical Annual Now Available

Get ahead of the motorcycle sales season.

Motorcycle Industry Council