The Polaris Motorcycle Division announced it will make its American International Motorcycle Expo (AIMExpo) debut in September at the Greater Columbus Convention Center. The appearance of both Indian Motorcycle and Polaris Slingshot, the bold three-wheeled roadster, will allow the motorcycle industry and consumers alike to be one of the first to view each brand’s full 2018 model year lineup.

“The AIMExpo provides both Indian and Slingshot the ideal platform to reach and engage the North American market and to showcase each brand’s new model year lineups,” said Steve Menneto, president, Polaris Motorcycle Division. “Additionally, the city of Columbus is strategically situated within the sweet spot of our consumer base, as well as our dealer network, making it an ideal location to showcase our products to key constituencies.”

“We’re excited to welcome Indian Motorcycle and Polaris Slingshot to the AIMExpo for the first time,” said Larry Little, Vice President & General Manager, MIC Events. “Both brands bring a unique story unlike any other brand – with Indian’s historic place in motorcycling and Slingshot’s category-creating design. We fully expect both brands to be well received from attending industry professionals and consumers, and believe Indian and Slingshot will help contribute to make this the best show yet.”