Bonnier Motorcycle Group, in collaboration with Dealer Motorsports, has launched a new inventory classified program, designed for powersports dealers across the country, that allows participating dealers to advertise inventory and receive qualified buyer inquiries by email and SMS. The program can be accessed through many of the Bonnier Motorcycle Group enthusiast websites, including Cycle World, Motorcyclist, Dirt Rider, Hot Bike, ATV Rider and UTV Driver.
“Never before have dealers been able to advertise their new and used inventory on our media network,” said Andy Leisner, Bonnier Motorcycle Group senior vice president and managing director. “This new program gives dealers access to the millions of powersports shoppers who visit our sites each month where we engage, inform and inspire consumers in their search for a motorcycle, ATV or UTV. Consumers trust our media brands as the world’s most comprehensive source of powersports information. Now they can turn their interest into action by connecting with participating dealers.”
The program was designed with the dealer in mind, combining state-of-the-art inventory integration and management software with an intuitive dealer interface, allowing for a seamless marketing experience at a competitive price.
