Bel-Ray Partners with Motocross Legend Carey Hart

Bel-Ray has announced a new partnership with acclaimed motocross racer and celebrity personality, Carey Hart. As part of the partnership, Hart will appear with the brand at several events in 2017, including the Hot Bike Tour and the Sturgis Motorcycle Rally in Sturgis, S.D.

Hart has long been recognized as a pioneer in motocross and motorcycle racing at large. Currently, Hart is co-owner of RCH/Yoshimura/Suzuki Factory Racing Team, one of the most successful teams currently competing in the AMA Supercross and Pro Motocross Series, and is also supported by Bel-Ray. Most recently, RCH won the 2016 AMA Pro Motocross title.

“I’ve been using Bel-Ray for many years in supercross and motocross races with my team,” said Hart. “It only makes sense to extend this partnership to my V-twin motorcycles as well.”

With this new partnership, Bel-Ray will become the Official Oil Partner of Carey Hart. Hart’s involvement with the brand will include several high-profile event appearances in 2017.

“We’re thrilled to work with Carey Hart in 2017,” said Debby Neubauer, Bel-Ray vice president of marketing. “Like Bel-Ray, Hart’s been pushing the boundaries of motorcycle culture for decades, and we can’t wait to share his experiences with fans in 2017.”

For more information: www.belray.com or call (732) 938-2421.

Race Winning Brands (RWB) and its portfolio of brands (BoostLine Products, CORSA Performance, Dart Machinery, Diamond Racing, Haltech, JE Pistons, Manley Performance, MGP, PAC Racing Springs, ProX Racing Parts, Rekluse, RevMax Performance, Transmission Specialties, Trend Performance, Volant and Wiseco Performance Products) is announcing its transition to a Unilateral Retail Pricing Policy, reflecting its commitment to maintaining the quality and reputation of its products in the performance components industry. The implementation of Minimum Retail Price (MRP) for its portfolio of brands is aimed at addressing challenges such as counterfeit product sales, advertising and selling practices that focus solely on price.