The new year is off to a bold new start for BMW Motorrad USA, as sales of BMW motorcycles rose 48% in January compared to January 2016. While BMW Motorrad USA posted double – and even triple – digit growth across the model segments in which it competes, performance was strongest among F series (F 700 GS), G series (G 650 GS) and R series (R 1200 R and R 1200 RT) models.
“We have the broadest model range we’ve ever had in our history, which is contributing to our growing sales,” commented Michael Peyton, Vice President, BMW Motorrad North America. “With bikes for every riding preference and budget, and a strong and growing number of BMW retailers around the country, the motorcycling community is paying closer attention to BMW these days.”
“Our sales show that consumers are embracing all-new models like the customizable R nineT Scrambler, which exceeded our sales expectations for January, as well as perennial favorites like the R 1200 RT, which has earned “Motorcycle of the Year” awards from Motorcyclist Magazine three years in a row.”
BMW’s diverse range of adventure models, roadsters, sport bikes, and tourers can be seen and ridden at 152 U.S. retailers. Many new and updated BMW models are also currently making their debut at motorcycle shows around the country. For more information: www.bmwmotorcycles.com.
