ARGO Names New US District Sales Manager

ARGO recently welcomed powersports industry veteran Scott Eilertson to its growing sales team. In his new role as District Sales Manager, Eilertson will be responsible for expanding the brand’s dealership network and growing sales across Minnesota, North Dakota, South Dakota, Wisconsin and UP Michigan.

Eilertson brings with him more than 30 years of powersports industry experience, with roles in sales, management and business development from time spent on the OEM side of things and as the General Manager for a large powersports dealership in Minnesota.

A legend within the industry, Eilertson is best known for completing the 1990 Minnesota to Moscow snowmobile expedition becoming the first American to snowmobile into the former Soviet Union. He also twice held the World Record for snowmobile jumping in the 1970s.

Kevin Asselin VP Sales & Marketing, ARGO commented, “With an exceptional amount of industry experience and a track record of pushing the limits on what’s possible, I couldn’t be more thrilled to welcome Scott to the team. If there’s anyone that lives and breathes the ARGO mantra of ‘go anywhere’ it’s Scott and I look forward to working with him closely in the years ahead to drive sales at the retail level and grow our dealer base.”

Race Winning Brands (RWB) and its portfolio of brands (BoostLine Products, CORSA Performance, Dart Machinery, Diamond Racing, Haltech, JE Pistons, Manley Performance, MGP, PAC Racing Springs, ProX Racing Parts, Rekluse, RevMax Performance, Transmission Specialties, Trend Performance, Volant and Wiseco Performance Products) is announcing its transition to a Unilateral Retail Pricing Policy, reflecting its commitment to maintaining the quality and reputation of its products in the performance components industry. The implementation of Minimum Retail Price (MRP) for its portfolio of brands is aimed at addressing challenges such as counterfeit product sales, advertising and selling practices that focus solely on price.