Kenda Tires Announce a Multi-Year Partnership with the Brooklyn Nets

The Brooklyn Nets and Kenda Tires have announced a multi-year corporate partnership. Kenda Tires will be an Official Partner of the Brooklyn Nets through the end of the 2017-’18 NBA season.

Under the terms of the multi-year agreement, Kenda will receive corporate sponsor status, including use of Nets marketing rights, TV-visible branded signage, hospitality and presenting sponsorship of a Jeremy Lin bobble head night.

“We are excited to announce our sponsorship with the Brooklyn Nets,” said Jimmy Yang, Kenda’s president. “The NBA and the Nets organization along with Jeremy Lin have a strong image and presence in the Metro New York area and Asian market. This will help us connect our brand not only in America, but across the globe to our Global Headquarters in Taiwan.”

“We are thrilled to have Kenda Tires join the Barclays Center and Brooklyn Nets family of corporate sponsors,” said Mike Zavodsky, Executive Vice President of Global Partnerships at Brooklyn Sports & Entertainment.

Kenda also looks to connect the sponsorship with local distributor Max Finkelstein Inc. by providing additional brand exposure and retail activation for the Kenda Traction Dealer network.

Race Winning Brands (RWB) and its portfolio of brands (BoostLine Products, CORSA Performance, Dart Machinery, Diamond Racing, Haltech, JE Pistons, Manley Performance, MGP, PAC Racing Springs, ProX Racing Parts, Rekluse, RevMax Performance, Transmission Specialties, Trend Performance, Volant and Wiseco Performance Products) is announcing its transition to a Unilateral Retail Pricing Policy, reflecting its commitment to maintaining the quality and reputation of its products in the performance components industry. The implementation of Minimum Retail Price (MRP) for its portfolio of brands is aimed at addressing challenges such as counterfeit product sales, advertising and selling practices that focus solely on price.