Rockford Fosgate has announced for the third consecutive year that it will be the official motorcycle audio sponsor of the Sturgis Motorcycle Rally 2016. Rockford Fosgate will bring high performance motorcycle audio systems to the crowds of enthusiasts on Lazelle Street in downtown Sturgis, SD during the 76th annual week-long event from August 8-14.
“The past two years as the official motorcycle audio sponsor of the Sturgis Motorcycle Rally have been terrific, and we are looking forward to another great rally,” said Bill Jackson, Rockford CEO and president. “This time around, passionate biker Fanatics will be able to see and hear our new bike-specific motorcycle audio kits, as well as our Soundlab music experience, Slingshot audio demo, and more. We are excited to have retail partners at Sturgis as well, so that Rockford Fosgate gear will be available to riders during the rally. It’s going to be an intense and fun week, and we are counting down the days until it begins.”
At the Rockford Fosgate booth, which will once again be located at the corner of Harley-Davidson Way (formerly 2nd Street) and Lazelle Street, besides the Soundlab and Slingshot, Rockford will showcase Harley-Davidson and Victory motorcycles featuring audio system upgrades, active stereo displays, cool gear with partner Bagger Nation, as well as offering numerous promotions and giveaways.
Rockford’s approach to those audio system upgrades include compact, yet powerful and efficient audio components for use in the unique conditions encountered by motorcycles.
According to Jackson, anyone who loves riding on the open road knows how harsh the elements can be, whether it be road noise, dirt, dust, moisture, and even temperature. “To that end, we have developed element-ready source units, amplifiers, speakers, and installation accessories that are specifically designed to fit on a motorcycle, but powerful and durable enough to deliver our acclaimed sonic signature while withstanding the torture of such a tight and demanding environment.”
Rockford Fosgate will also sponsor the 14th Annual Mayor’s Ride held during the rally.
For more information: www.rockfordcorp.com
