Bates Footwear has announced the formation of the “Bates Brigade” ambassador program as the footwear manufacturer launches its 2016 powersports footwear line.

“In an effort to spread awareness for the brand in the motorcycle market, we felt it was necessary to partner with different types of motorcyclists that represent our target consumers,” said Julie McCauley, Marketing Manager of Bates Footwear. “We look forward to building lasting relationships with these initial members and more in the future as together we share the Bates PowerSports message of protection, performance and all-day comfort.”

With this ambassador program Bates Footwear aims to increase brand and product awareness by working with a wide range of motorcyclists. The initial Bates Brigade includes a professional road racer, a custom motorcycle builder, a professional stunt rider, a motorcycle shop owner, and a professional photographer. For more information on the current Brigade and to apply to the program, visit the Bates Footwear Blog.

For more information: BatesFootwear.com