Ducati North America Names Jason Chinnock its New CEO

Jason Chinnock will become Ducati NA CEO January 1, 2016.

Starting January 1, 2016, Dominique Cheraki, current DNA CEO, will cover the role of Ducati Network Development Director at Ducati headquarters located in Borgo Panigale (Bologna, Italy). On the same date, Jason Chinnock will become the new CEO of Ducati North America and will be responsible for U.S., Canada and Mexico.

Dominique Cheraki has spent more than 18 years in Ducati holding positions of increasing importance, first in Ducati France then in Ducati West Europe and after that, he has spent five years in the United States as responsible for DNA. Dominique’s experience will be valuable and useful in the new strategic role at the headquarter, where he will move to, after a short handover period with Jason.

Dominique Cheraki will head to Ducati HQ in Italy as the company's — Dominique Cheraki will head to Ducati HQ in Italy as the company’s Network Development Director.

For Jason Chinnock is a “welcome back”. He worked successfully for Ducati North America for 8 years starting as National Sales Director until he became Sales and Marketing Director in 2009.

Jason has been working in Automobili Lamborghini America since 2013 as Marketing General Manager responsible for the development of the annual marketing plan as well as for communicating market requirements.

Race Winning Brands (RWB) and its portfolio of brands (BoostLine Products, CORSA Performance, Dart Machinery, Diamond Racing, Haltech, JE Pistons, Manley Performance, MGP, PAC Racing Springs, ProX Racing Parts, Rekluse, RevMax Performance, Transmission Specialties, Trend Performance, Volant and Wiseco Performance Products) is announcing its transition to a Unilateral Retail Pricing Policy, reflecting its commitment to maintaining the quality and reputation of its products in the performance components industry. The implementation of Minimum Retail Price (MRP) for its portfolio of brands is aimed at addressing challenges such as counterfeit product sales, advertising and selling practices that focus solely on price.