ShockStrap and Nightrider.com Hire V-Twin Marketing

ShockStrap, manufacturers of the shock absorbing tie down, and Nightrider.com, manufacturers of the XiED EFI Fuel Management System, have hired V-Twin Marketing as their agency of record.

If a powersports dealer cares about it, MPN covers it.

Published: Jul 6, 2015

ShockStrap, manufacturers of the shock absorbing tie down, and Nightrider.com, manufacturers of the XiED EFI Fuel Management System, have hired V-Twin Marketing as their agency of record.

Fred Gill, President of ShockStrap, and Steve Mullen of Nightrider.com stated, “We interviewed several agencies and found that V-Twin Marketing has been in the industry for 35+ years and is very respected by their peers. We feel that VTM will help us build our dealer base and spread the word about [our products].”

Rick Raus, President of V-Twin Marketing stated, “I am very honored to have been chosen and will work hand in hand with both ShockStrap and Nightrider.com on developing and expanding their dealer base.”

Race Winning Brands Transitioning to Unilateral Retail Pricing Policy

RWB aims to preserve the quality and reputation of its products.

By Meagan Kusek

Meagan Kusek is the editor of Motorcycle & Powersports News. Since 2016, she has been covering various aspects of the B2B automotive markets, including professional carwashes, auto dealerships, motorcycle/powersport dealerships and collision repair shops.

Published: Apr 19, 2024

Race Winning Brands (RWB) and its portfolio of brands (BoostLine Products, CORSA Performance, Dart Machinery, Diamond Racing, Haltech, JE Pistons, Manley Performance, MGP, PAC Racing Springs, ProX Racing Parts, Rekluse, RevMax Performance, Transmission Specialties, Trend Performance, Volant and Wiseco Performance Products) is announcing its transition to a Unilateral Retail Pricing Policy, reflecting its commitment to maintaining the quality and reputation of its products in the performance components industry. The implementation of Minimum Retail Price (MRP) for its portfolio of brands is aimed at addressing challenges such as counterfeit product sales, advertising and selling practices that focus solely on price.