ASA Electronics has added Michael Landis as its newest National Account Representative to its Heavy-Duty Off-Highway/Powersports Division sales team. Landis will be covering most of the company’s Midwest territory as well as various national accounts with a strong focus on new business development.

“Mike is a self-motivated individual with a competitive mindset that will serve him well in his new position,” said Industry Manager, Fred Roetker. “We’re counting on him to bring a fresh perspective to this industry, and we are confident that he’ll be an excellent addition to our team.”

Landis has a Bachelor’s degree in Business Marketing from Indiana University- Purdue University of Fort Wayne, and has held similar positions at Bobick’s Golf Headquarters as well as Kelcom, Inc. He is a Midwest native and hopes to use emerging technologies to capture market share and build brand awareness of the products he’ll be representing.

For more information: www.asaelectronics.com.