American Honda announced today that Chuck Boderman has been promoted to the position of Vice President, Motorcycle Division. Outgoing Motorcycle Division Vice President Robert Gurga will serve as a Senior Advisor ahead of his August retirement.

“I’m excited to assume this new role with American Honda,” Boderman said. “It’s an exhilarating time for the powersports industry, and I’m honored to have the opportunity to build on Bob’s accomplishments as we work toward future growth at Honda.”

Boderman has a long history with Honda, beginning in 1983 with a customer-service job in New Jersey. Over the next 15 years, he served in roles in field service and field sales while working in several different markets in the United States. After transferring to American Honda Motor Company’s Torrance, California, headquarters in 1998, Boderman held management positions in which he was responsible for sales operations, dealer development and marketing before being named Assistant Vice President in 2006.

“After more than 37 years, I’ll be retiring from Honda later this year,” Gurga said. “Looking back, I’ve been very fortunate to have worked for Honda, and I’m grateful for the opportunities I’ve been given and the lifelong friendships I’ve made at Honda, with our dealers, our customers and in the industry. Soon, I’ll leave Honda, confident that the Honda ‘Racing Spirit’ is firmly embraced by our associates, and that Team Honda is prepared for any opportunity or challenge that arises.”

American Honda’s organizational structure will have six senior managers covering all business operations in sales, service and product planning, reporting directly to Boderman.