Exide Technologies will sponsor team Technomag-Interwetten in this season’s Moto2 World Championship. The Swiss team’s Dominique Aegerter won the German Grand Prix last year, and is among the favorites to win this year’s championship.
Exide and Technomag-Interwetten announced the deal at a packed press conference where it was revealed that the Exide logo will be displayed on both front sides of the bike, and the team riders will also wear Exide-branded gear. The sponsorship will be seen by millions of motorsport fans around the world, across TV, print and online.
Exide is one of the leading brands in the motorcycle battery business, making it a natural fit for the sponsorship, stated the company’s press release. The company is an original-equipment manufacturer, and has a comprehensive selection of motorcycle and powersport batteries.
“We’re delighted to be working with Dominique Aegerter, Robin Mulhauser and the rest of the team at Technomag-Interwetten,” said Michael Geiger, VP sales & marketing at Exide Technologies. “Exide’s range is designed for those who demand the best from their bike, and Moto2 presents a great opportunity for us to engage with that audience.”
Technomag-Interwetten is led by manager Fred Corminboeuf and competes in the series with two riders: Dominique Aegerter and Robin Mulhauser. Corminboeuf said that Aegerter will be vying for the title and Mulhauser will be aiming to accumulate points. The team is currently preparing for the opening Qatar Grand Prix on March 29.
