In a move to enhance the value of the brand and uphold its stance as a leading provider of vital reseller support services, Kuryakyn Holdings, LLC has announced the implementation of a Minimum Advertised Pricing (MAP) policy for Bahn. The announcement coincides with the recent launch of the Bahn brand and significantly supports the company’s Crusher and XKursion MAP policies applied in August and October 2014, respectively.
“The MAP policies we’ve implemented are a great way to enhance and protect the integrity of our brands,” explains John Petta, Kuryakyn Director of Sales for Distribution and Business Development. “Additionally, the policies strengthen our value proposition for all of our dealers, from the smallest brick-and-mortar stores, to large ecommerce customers.”
The brand-specific MAP policies are being implemented unilaterally and apply to all U.S.-based distributors and retailers, including catalog and Internet retailers, who resell Bahn, Crusher and XKursion products. All three MAP guidelines limit resellers to no more than a 10% markdown from standard MSRP pricing. The policies are only applied to advertised pricing, and do not institute a maximum advertised price.
Direct all questions and requests regarding Bahn, Crusher and XKursion MAP policies to [email protected].
