Andrea Buzzoni New Ducati Sales and Marketing Director

Andrea Buzzoni, Ducati's new Sales and Marketing Director — Andrea Buzzoni, Ducati’s new Sales and Marketing Director

Andrea Buzzoni will become the new Ducati sales and marketing director. His motorcycle passion and great experience in sales management and marketing of premium brands will be a key factor for the growth of the Borgo Panigale Company.

Andrea Buzzoni, born in Milan and graduated in Political Science, has gained his experience in the motorcycle world, working for over 17 years in sales and marketing. A former Ducati employee, he worked as director in the Germany branch from 2001 to 2004, then he was the general manager for BMW Motorrad Italy for 10 years.

His commitment in the racing world was also great. Firstly he has managed, for BMW Motorrad Italia, the projects of the Superstock and Superbike World Championship and subsequently, the official factory team of the World Superbike Championship.

Ducati Vice President Sales and Marketing, Cristiano Silei has resigned from the company to face a new professional challenge.

Claudio Domenicali, Ducati CEO, thanks Cristiano Silei for the achievements and the commitment in these years of collaboration, and wishes him further success in his future career. Cristiano Silei has contributed to increase Ducati international expansion and has achieved record results. Over 45,100 motorcycles have been delivered to customers in 2014, this is the best result ever for the Borgo Panigale Company.

Cristiano Silei has greatly contributed in the creation of the new Ducati brand, Scrambler, laying the foundation for further commercial successes for the company.

Race Winning Brands (RWB) and its portfolio of brands (BoostLine Products, CORSA Performance, Dart Machinery, Diamond Racing, Haltech, JE Pistons, Manley Performance, MGP, PAC Racing Springs, ProX Racing Parts, Rekluse, RevMax Performance, Transmission Specialties, Trend Performance, Volant and Wiseco Performance Products) is announcing its transition to a Unilateral Retail Pricing Policy, reflecting its commitment to maintaining the quality and reputation of its products in the performance components industry. The implementation of Minimum Retail Price (MRP) for its portfolio of brands is aimed at addressing challenges such as counterfeit product sales, advertising and selling practices that focus solely on price.