fbpx

Polaris Acquires Pro Armor

Polaris Industries Inc. has announced the acquisition of certain assets of LSI Products Inc. and Armor Holdings, LLC, privately-held Riverside, Calif.-based companies that design, develop, manufacture, source, sell and distribute accessories for performance side-by-side vehicles and ATV markets under the Pro Armor brand. This acquisition adds Pro Armor to Polaris’ growing parts, garments and accessories (PG&A) business. The terms of the transaction were not disclosed.
“The acquisition of Pro Armor adds another industry-leading brand to our growing stable of PG&A aftermarket brands, a key contributor to Polaris’ growth and profitability,” said Steve Eastman, Polaris’ vice president of PG&A. “Pro Armor is a leading brand in performance side-by-side accessories with a relentless commitment to innovation, style, performance and quality. The addition of Pro Armor to Polaris’ aftermarket brand portfolio allows us to extend our channel and customer reach in the performance side-by-side and ATV markets. Our common culture and shared passion for the Powersports industry and consumer will create an exciting platform for continued innovation and accelerated growth.”
Pro Armor will continue to operate as a distinct brand and the operations will remain in Riverside. Both Polaris and Pro Armor will continue to develop independent product plans while leveraging development, sourcing and distribution capabilities.
“Both Pro Armor and Polaris are driven by a high degree of passion and determination to develop the best customer-focused product solutions in the industry,” said Alex Danze, President and CEO, Pro Armor. “Pro Armor’s success is built on an intimate understanding of the rider and we look forward to becoming a part of the Polaris family where we can take our market leadership and customer relationships to the next level.”

You May Also Like

Honda to Support MotoAmerica Mini Cup

The youth-focused championship is open to riders of Groms and some CRF-F models.

2024 MotoAmerican Mini Cup Honda Grom

Following American Honda's recent announcement that it is offering the powersports industry's most generous contingency payouts for MotoAmerica's Superbike and Stock 1000 classes, the company revealed that it is supporting MotoAmerica's Mission Mini Cup, for which it is now an official supporting manufacturer. Touted by MotoAmerica as the first step in a process that could lead talented young racers to eventually reach elite levels of competition, the Mini Cup offers an opportunity for Red Riders to push themselves on challenging kart tracks, riding Honda miniMOTO models, including the Grom, CRF110F, CRF50F and more.

Turn 14 Distribution Adds Gaerne to the Line Card

Gaerne is an Italian motorcycle footwear brand.

Turn 14 Distribution, Gaerne boots
Royal Enfield Introduces Global Rentals and Tours

The rental program extends to 60-plus destinations.

Segway Powersports and Octane Shift Gears With Strategic Financing Partnership

Effective, April 1, 2024, prime and non-prime consumers are eligible for financing on Segway’s entire range.

Octane, Segway Powersports
2024 Harley-Davidson Homecoming Festival Kicks Off in 100 Days

Tickets are on sale for Veterans Park headliners Red Hot Chili Peppers, Jelly Roll and HARDY.

Nitro Circus, Harley-Davidson Homecoming

Other Posts

MIC Statistical Annual Now Available

Get ahead of the motorcycle sales season.

Motorcycle Industry Council
REV’IT! TAILORTECH Design Challenge Offers U.S. Riders Chance to Win Custom Race Suit

Submissions will be accepted through April 21, 2024.

racing suit
Vespa World Days 2024 Set to Run April 18-21

The National Vespa Clubs from 55 countries come together, uniting thousands of Vespas from five continents.

Vespa World Days 2024