Maxxis Enhances Brand with MAP Policy

Furthering its efforts to maintain and enhance its brand image, Maxxis has implemented a Minimum Advertised Price (MAP) policy for all of its ATV and Motorcycle products.

According to the policy, any Maxxis product must be advertised at a price which meets or exceeds the MAP for that product. The policy, which will go into effect September 1, 2014, applies to all forms of media advertising, including TV, radio, magazine, catalog, direct mail and online sales. The policy forbids the sale of Maxxis products through online auction sites and third party listing sites. Violators will be subject to a series of escalating penalties, ending in a 12-month suspension of an account for a third offense.

“We think that this policy is fair to everyone involved, and will help to protect the value of our products for our customers and the Maxxis brand,” said Hulen King, director of Maxxis’ Specialty Tire division.

For a copy of the policy please contact [email protected] or visit your local distributors’ dealer portal.

Race Winning Brands (RWB) and its portfolio of brands (BoostLine Products, CORSA Performance, Dart Machinery, Diamond Racing, Haltech, JE Pistons, Manley Performance, MGP, PAC Racing Springs, ProX Racing Parts, Rekluse, RevMax Performance, Transmission Specialties, Trend Performance, Volant and Wiseco Performance Products) is announcing its transition to a Unilateral Retail Pricing Policy, reflecting its commitment to maintaining the quality and reputation of its products in the performance components industry. The implementation of Minimum Retail Price (MRP) for its portfolio of brands is aimed at addressing challenges such as counterfeit product sales, advertising and selling practices that focus solely on price.