Allstate Announces Rider Protection Project at Sturgis

The Rider Protection Project built by Allstate is a collection of programs and applications to help keep riders riding safely. With tools like the Rider Risk Map and the GoodRide app, Allstate helps raise awareness of motorcycles on the road. A complete list of programs and applications that make up the Rider Protection Project is as follows:

Rider Risk Map – an interactive map on Facebook that provides an opportunity for riders to flag a location that may be especially dangerous for riders.

The O.N.E. Program – a federally-recognized motorcycle awareness program that works to identify dangerous intersections for riders (the most common location for crashes), install warning signs at each location, and raise awareness within the community.

The Rider Protection Zone – a traveling rider experience that visits 11 of the highest-profile motorcycle rallies around the country, spreading the word about motorcycle safety and advocacy through in-person interactions and social media, using the hashtag #Watch4Moto (this will be on display at Sturgis).

The Good Ride App – an app which can be downloaded and used to alert your friends and family that you’re heading out for a ride and to remind them to watch for motorcycles, as well to track your rides, log bike maintenance, check the weather, and find out where the cheapest gas is during your trip.

Furthermore, Allstate brand ambassador Jeff Buchanan is making a four day ride to Sturgis that he began on Tuesday, July 29 in Minneapolis, MN and will be using the Rider Protection Project on his way to Sturgis.

Also, in conjunction with Indian Motorcycle, Allstate will have on display at its Rider Protection Zone at Sturgis a yet to be unveiled Indian Touring Motorcycle. The motorcycle is being unveiled at each stop along Jeff’s ride to Sturgis as he will be riding one on his way to Sturgis. Details of Jeff’s scheduled ride are as follows:

Day One – Tuesday, July 29: Minneapolis, MN to Cedar Rapids, IA (277 Miles)

Day Two – Wednesday, July 30: Cedar Rapids, IA to Des Moines, IA (128 Miles) then Des Moines, IA to Omaha, NE (139 miles)

Day Three – Thursday, July 31: Omaha, NE to Sioux Falls, SD (185 Miles)

Day Four – Friday, Aug 1: Sioux Falls, SD to Rapid City, SD (347 Miles)

Race Winning Brands (RWB) and its portfolio of brands (BoostLine Products, CORSA Performance, Dart Machinery, Diamond Racing, Haltech, JE Pistons, Manley Performance, MGP, PAC Racing Springs, ProX Racing Parts, Rekluse, RevMax Performance, Transmission Specialties, Trend Performance, Volant and Wiseco Performance Products) is announcing its transition to a Unilateral Retail Pricing Policy, reflecting its commitment to maintaining the quality and reputation of its products in the performance components industry. The implementation of Minimum Retail Price (MRP) for its portfolio of brands is aimed at addressing challenges such as counterfeit product sales, advertising and selling practices that focus solely on price.