Fulmer Helmets is introducing Shiro Helmets to the U.S. market. Fulmer’s factory direct sales force has forged strong relationships with its dealers which will be backbone for the U.S. launch of the European brand, said the company. Fulmer also noted that dealers will enjoy the same high margins they are accustomed to but at a higher price point with Shiro Helmets to maximize their bottom line across the board. 

Shiro was established in 1993 and is currently celebrating its twentieth year. They credit their growth to their research team and rider inspired helmet designs. Shiro has a strong presence in the world-racing scene and utilizes the feedback of their riders to contribute to every aspect of helmet design and functionality. This collaborative approach to innovation has allowed Shiro to remain true to their mission of providing innovative designs that are safe and comfortable for the rider at a reasonable price. 

When asked why Fulmer elected to partner with Shiro the answer was shockingly simple, it was all about meeting the needs of their dealers in a difficult market.  

“Our dealers love our no Internet policy and all the steps we take to protect their business and their bottom line, but one thing they were asking for was the same business model for higher price point helmets so they can compete with the online outfits in that arena and maximize their margins across the board,” said Nick LoMonaco of Fulmer Helmets. 

“Both organizations share a common vision of protecting the independent brick and mortar dealers from the undercutting of internet sales. Shiro seemed like a natural fit and the perfect solution to meet our dealer’s needs,” said Lomonaco. 

The initial wave of Shiro Helmets will hit stores in early 2014 in the form of four models; Full Faced, Off Road, Modular and Dual Sport. Shiro Helmets range in price from $149-$349 and will be available in authorized Fulmer Helmet dealers across the U.S. in 2014.