Motorcycle Industry Council Aftermarket Members Launch Third Annual Revive Your Ride! Year-End Giveaway

This fall, customers across the country can win gift
certificates worth up to $2,500, courtesy of Revive Your Ride! sponsored by the
aftermarket members of the Motorcycle Industry Council. The latest Year-End Giveaway
starts Nov. 1 and runs through Dec. 31.

“The Motorcycle Industry Council’s aftermarket members are
providing participating retailers, at no cost to them, gift certificates for 13
winners,” said MIC vice president Cam Arnold. “It is a simple win-win for both
customers and participating dealerships, who can benefit from the increased
floor traffic during this promotion.”

To enter the giveaway, customers simply visit ReviveYourRide.org
and click on the participating dealer locator tab to find participating
retailers in their area. Then, customers visit the dealership to obtain the
dealer’s unique code and enter the code into an online entry form on ReviveYourRide.org.

One grand prize winner will receive a $2,500 gift
certificate to be used at the retailer where he or she registered. Ten $1,000
gift certificates and two $500 gift certificates will also be awarded.

The dealership with the grand prize winner, and a
participating dealership chosen at random, will both win a Revive Your Ride!
party package that includes up to $1,000 for catering, $200 for a DJ and/or
decorations, and eight $100 gift certificates as door prizes for dealership
guests, courtesy of the MIC aftermarket members. Winners will be notified after
Jan. 25, 2014.

Dealers can learn more about the program and how to sign up
for this free promotion by visiting mic.org
and clicking on the Revive Your Ride! logo at the top right of the screen. The
deadline to register as a participating retailer is Dec. 1.

Dealers who previously participated in Revive Your Ride! are
already pre-registered for the Year-End Giveaway, however a dealer can confirm
participation by checking ReviveYourRide.org,
emailing [email protected], or by calling 949-727-4211
ext. 3045.

Race Winning Brands (RWB) and its portfolio of brands (BoostLine Products, CORSA Performance, Dart Machinery, Diamond Racing, Haltech, JE Pistons, Manley Performance, MGP, PAC Racing Springs, ProX Racing Parts, Rekluse, RevMax Performance, Transmission Specialties, Trend Performance, Volant and Wiseco Performance Products) is announcing its transition to a Unilateral Retail Pricing Policy, reflecting its commitment to maintaining the quality and reputation of its products in the performance components industry. The implementation of Minimum Retail Price (MRP) for its portfolio of brands is aimed at addressing challenges such as counterfeit product sales, advertising and selling practices that focus solely on price.