The American International Motorcycle Expo (AIMExpo) has announced that it is working with a collaboration of Spanish exhibitors to dedicate an area of the show floor highlighting the Spanish motorcycling culture. The showcase will display a diverse selection of six of the country’s more well-known companies, as well as a Spanish Lounge.
The theme of the Spanish area will be the “Power of Spain,” and will feature Spanish brands including Airsal Cylinders, J.Juan Brake Systems, NG Brake Disc, Puig Windshields, Turbo Kits Exhausts and Zeibe Moto Cleaners. In addition, the area will include several attendee amenities including an electronic charging station, a lounge area and a helmet cleaning service.
Arguably most recognizable for its flourishing scooter population, Spain has become a standard bearer for the scooter segment of the global marketplace while also providing some of the best performance and design products in the world.
“Spanish motorcycling brands have a long history in the American market and it’s a big part of why we chose to dedicate a section of the show floor to it,” said Mike Webster, president of Marketplace Events’ trade show division. “Even more importantly, the influence of Spanish companies on the North American marketplace is something that we recognize and want to share with everyone who attends AIMExpo. The U.S. consumer is known for wanting the best of the best, and the companies we have exhibiting at the show all provide high-end, high-performance products.”
With the inclusion of the Spanish showcase, AIMExpo establishes itself as the largest gathering of European manufacturers, distributors and associations of any powersports trade show in North America.
Attendees at AIMExpo will also have the opportunity to get a “Taste of Spain” with Master Slicer Francisco Carrasco, whose extensive years of training have made him an expert in the fine art of slicing Spanish ham. Carrasco will be serving free samples of his country’s iconic Iberico ham and other Spanish culinary delights at the Spanish Lounge.
