Mustang's Sales and Marketing Teams Relocate to Company Headquarters

Mustang Seats announces that its sales and marketing departments have been relocated from their satellite location to the company’s original factory in Three Rivers, Mass.

The company’s headquarters, located inside a historic renovated textile mill, will be revitalized and will include a call center. Mustang aims to add more employees to its staff, as well as expand its product range.

“The goal [of the move] was to bring all of Mustang’s offices under one roof,” said Marketing Director Marilyn Simmons. “We needed to unplug for a couple of days in order to bring our state-of-the-art call center online, but we are back up and running full steam ahead. With the notable exception of our big rig crew out at the rallies, our entire team is now in the same New England town we have been in since the company was founded back in 1980.

“A benefit of bringing sales, marketing, R&D and manufacturing together is that we can greatly accelerate the time it takes to bring a new seat to market," she continued. "Good thing, too — Mustang is already beta testing the first custom seat program ever offered in our 33-year history.”

Race Winning Brands (RWB) and its portfolio of brands (BoostLine Products, CORSA Performance, Dart Machinery, Diamond Racing, Haltech, JE Pistons, Manley Performance, MGP, PAC Racing Springs, ProX Racing Parts, Rekluse, RevMax Performance, Transmission Specialties, Trend Performance, Volant and Wiseco Performance Products) is announcing its transition to a Unilateral Retail Pricing Policy, reflecting its commitment to maintaining the quality and reputation of its products in the performance components industry. The implementation of Minimum Retail Price (MRP) for its portfolio of brands is aimed at addressing challenges such as counterfeit product sales, advertising and selling practices that focus solely on price.