50 Below Upgrades Parts Lookup Solution on Customer Websites

ARI Network Services has announced that 50 Below upgraded its customer websites to include a more robust parts lookup solution powered by ARI.

This proven solution is currently used by ARI’s WebsiteSmart customers. Now, powersports dealers using 50 Below’s Customer First website platform will be able to provide their customers with access to the same award-winning parts lookup solution and an expanded library of manufacturer catalogs.

“With ARI’s acquisition of 50 Below’s retail division in November, we made a big promise to our new customers,” said Jon M. Lintvet, chief marketing officer and vice president of product for ARI. “We promised that we would quickly bring their dealerships new and better ways to sell more stuff."

“We love the new parts lookup solution on our website,” said Megan Humphrey of Snell Powersports & Equipment in Mankato, Minn. “The way the information is presented, it’s easier and faster for our customers to use; that translates into making it easier for customers to buy online – and that’s our goal!”

“Dealers using an OEM parts lookup solution powered by ARI generate more OEM part sales directly on their websites,” added Lintvet. “This upgrade represents the first of many exciting new products and services that will be shared with 50 Below and ARI customers as a result of the acquisition.”

Race Winning Brands (RWB) and its portfolio of brands (BoostLine Products, CORSA Performance, Dart Machinery, Diamond Racing, Haltech, JE Pistons, Manley Performance, MGP, PAC Racing Springs, ProX Racing Parts, Rekluse, RevMax Performance, Transmission Specialties, Trend Performance, Volant and Wiseco Performance Products) is announcing its transition to a Unilateral Retail Pricing Policy, reflecting its commitment to maintaining the quality and reputation of its products in the performance components industry. The implementation of Minimum Retail Price (MRP) for its portfolio of brands is aimed at addressing challenges such as counterfeit product sales, advertising and selling practices that focus solely on price.