Ducati Newport Beach has announced that it has earned Ducati North America’s Top Motorcycle Sales award for the second year in a row.
Located in the heart of Southern California, the shop posted a 25 percent year-over-year increase in new bike sales from 2011 to 2012. This fueled its leading role as Ducati’s strongest dealership in North America, where the exclusive Italian brand has 149 authorized retailers. Also, for the second consecutive year, the shop led Ducati’s Southwest region in new unit sales.
The award was presented at the company’s recent dealer meeting in San Diego by Ducati North America CEO Cristiano Silei, General Manager Dominique Cheraki and Regional Business Manager Dave Wood.
Ducati Newport Beach’s first accolades came soon after opening in 2009, when it won Ducati’s Best New Dealer award. The following year, the shop was runner-up in Southwest region sales. Building on this momentum, the dealership sold more Ducatis than any other in North America and topped the Southwest sales charts again last year. Also for the second year in a row, the dealership has made Dealernews’ list of top 100 motorcycle shops in the nation.
Ducati Newport Beach’s 8,400-square-foot dealership has 30 Ducati motorcycles on its showroom floor at all times, as well as a comprehensive selection of Ducati accessories and apparel. Its currently expanding service department has six bays and employs five mechanics, three of whom are master-trained Ducati technicians.
Fostering an inclusive environment for enthusiasts and those new to the sport, this popular destination holds live race screenings, owner’s clinics, bike nights, suspension seminars, fashion shows, barbecues and exclusive events. In May, Ducati Newport Beach held the national dealer launch for the manufacturer’s groundbreaking Panigale superbike, a motorcycle that accounted for many of the shop’s 200-plus sales.
"Our third year in business has been an amazing one for us," said dealership principal Michael Guerin. "We’re honored to be Ducati’s top shop the second time around, but we’re not focused on awards. Top racers always say they are focused solely on winning one race at a time and let the championship’s chips fall where they do. Every day, we’ve focused on our mission of maximizing the customer experience. We’ve kept our momentum rolling and didn’t back off the throttle all year. If this leads to national titles, we’ll collect the trophies and get back to work."
