After successfully navigating its four-year startup, adventure motorcycle soft luggage innovator Giant Loop is on the road to sustaining continued growth. The company recently secured its first injection of working capital since it started in 2008, and co-founder Harold Olaf Cecil has taken full ownership of Giant Loop.
Company co-founder Dave Wachs recently sold his interest in Giant Loop and is pursuing other opportunities and interests. "Dave Wachs was an important part of Giant Loop’s early success, and we wish him well," says Cecil.
Brian Frankle, founder, former owner and award-winning designer of a successful outdoor recreation equipment company, recently joined Giant Loop as design director. Frankle is a well-traveled adventure motorcyclist, having ridden the Trans-America Trail across the U.S. using motorcycle soft luggage of his own design and creation.
“Giant Loop’s future is wide open now," says Cecil. "To remain vital and competitive in the long term, we have to accelerate the pace of innovation and brand penetration. With Brian Frankle leading new product development in his role as design director, and with the financial stability provided by securing funds through a Small Business Administration-backed working capital loan from Columbia State Bank, we are ready to take Giant Loop to the next level.”
Cecil and Frankle will introduce an updated and expanded 2013 Giant Loop product line at the EICMA motorcycle show in Milan, Italy, in November, followed by the Dealer Expo show in Indianapolis in February 2013.
