2 Wheels 2 Ways: MPN’s Ride to AIMExpo

A five-part video series will give viewers an inside look into what makes the powersports industry tick.

Motorcycle & Powersports News (MPN), in partnership with AIMExpo, is producing a new video series titled “2 Wheels 2 Ways,” an epic ride across the country that will highlight all things powersports.

MPN’s own Jacqui Van Ham and Patrick Roberts will go on a cross-continental journey, heading to Las Vegas for the 2024 AIMExpo. Filmed over five episodes, “2 Wheels 2 Ways” will visit different cities, landmarks, manufacturers, distributors, dealers and more to give viewers an inside look into the inner workings of the powersports industry.

“We are thrilled to announce our exciting partnership with AIMExpo for this new video series,” said David Benson, brand manager for MPN. “We’re merging the thrill of two-wheeled adventures with insightful content, creating an engaging platform that offers viewers an unparalleled experience and advertisers an innovative way to connect with their target audience. Get ready to ride with us into the future of motorcycle and powersports media.”

“We are leveling up every aspect of AIMExpo, including this collaboration with MPN for this video series,” said Andre Albert, director, marketing and events for the Motorcycle Industry Council. “This video series gives us the opportunity to showcase the entire ecosystem of powersports — from the machine to the dealer to the rider and — ultimately — to the industry’s tradeshow, AIMExpo. ‘2 Wheels 2 Ways’ will highlight the importance of a connected and engaged industry.”

MPN has already garnered great support from numerous powersports companies wanting to back “2 Wheels 2 Ways.” Various sponsorships are still available and are exclusive to product categories. The opportunity to get your brand involved is going fast. For inquiries into sponsorship packages, reach out to David Benson at (330) 670-1234 ext. 210 or email [email protected].

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