Kenda Tire announced the appointment of Jason Schiavoni as general manager of Martin Wheel, a provider of specialty tires, wheels and assemblies serving OEM, aftermarket and distribution channels across North America.
Schiavoni brings more than 25 years of leadership experience spanning manufacturing, operations, sales and financial management. Throughout his career, he has built a reputation for improving operational performance, developing high-performing teams and driving sustainable business growth.
“What attracted me to Martin Wheel was the combination of its strong reputation in the industry and its presence in the local community,” said Schiavoni. “When you look at Martin Wheel’s history — along with the investment being made in the new facility — it’s clear there’s a commitment to growth and to building for the future. The opportunity to be part of that and help shape what’s next was incredibly exciting.”
Operations, Commercial Strategy, Organizational Development
In his new role, Schiavoni will oversee operations, commercial strategy and organizational development as Martin Wheel continues expanding its presence across specialty wheel, trailer, lawn and garden, golf, agricultural and industrial markets.
“Jason brings the right balance of operational discipline, commercial understanding and leadership experience to help guide Martin Wheel into its next phase of growth,” said Paul Starner, chief operating officer of Kenda Tire. “As we continue investing in our people, our products and our manufacturing capabilities, we’re confident Jason will play a key role in strengthening our market position and customer partnerships.”
Improvements and Scalability
Looking ahead, Schiavoni sees significant opportunity for Martin Wheel — not only through market expansion but also through operational improvements that support long-term scalability.
“The biggest opportunities ahead are continuing our growth in the specialty tire and wheel market while improving how we operate internally,” Schiavoni added. “By improving lead times, refining inventory strategy and driving greater efficiency, we can better serve our customers while accelerating performance across the business.”
Martin Wheel is also preparing for its next chapter through investment in a new facility, which will provide increased capacity, improved workflow efficiency and greater flexibility to support growing customer demand.
“Service, quality and supply reliability are no longer differentiators; they’re the standard,” said Schiavoni. “At Martin Wheel, we’re committed to delivering on those expectations every day. That consistency is what builds trust with customers and keeps us competitive.”
Customers Prioritizing Durable Products, Consistent Seasonal Supply
As market dynamics continue to evolve, Schiavoni believes customers are increasingly prioritizing durable products, consistent seasonal supply and partners who can respond quickly to changing market conditions — areas where Martin Wheel is well positioned to lead.
With Schiavoni’s leadership, Martin Wheel and Kenda remain focused on delivering products, dependable supply and long-term value to customers throughout North America.
