Rizoma USA and REV’IT! USA have formed a partnership that gives REV’IT! USA exclusive distribution rights for the premium Italian parts and accessories brand in the United States and Canada (effective October 1). The alliance will create a position for Rizoma to more deeply penetrate the U.S. and Canadian markets, and to deliver the highest level of service and support to its dealers, according to the U.S. distributor.
REV’IT!, a global leader in protective motorcycle apparel, will migrate all operations for Rizoma U.S. to its East Coast headquarters in Brooklyn, as of October 1. Strategic sales and marketing synergies are expected to help broaden both brands’ growing dealer networks across the North American motorcycle parts and accessories markets.
Of the deal, Managing Director at REV’IT! Sport International Ivan Vos says, “This partnership highlights a shared passion for design, performance and innovation, and pushes forward our mission of delivering premium products to our retail partners in North America. We feel that there is excellent potential for both brands via this partnership.”
Fabrizio Rigolio, CEO of Rizoma, says, “For some time we have wanted stronger market penetration in the US and Canada, with the aim of optimizing both our presence and service for our dealers. As with all our projects, we want to achieve the best possible result without compromising on our core values, and to do so, we must align with the best partners. This partnership was born through the sharing of this vision, with the aim of bringing Rizoma USA a new step towards the future.”
Paolo Bacchiarello, REV’IT! Sport USA VP of Operations adds, “We are happy that Rizoma has trusted us to develop both markets further. Our organization continues to grow strongly in the U.S. and Canada and Rizoma’s excellent brand recognition and quality focus are assets to the current portfolio.”