DragonFire Announces Aggressive Pricing Strategy and New Products at Tucker Rocky Brand Expo

DragonFire has announced a remake of its image and an aggressive pricing strategy for 2018 by focusing on customers, their rides, and the release of new designs throughout 2018.

“The UTV market and consumer is ever changing, with new models and how and where the user rides. DragonFire’s focus on the consumer and improving the riding experience reflects in the release of 75 new SKUs in 6 key product categories,” says Megan Dible, sales and marketing manager for DragonFire. “Along with new race-inspired products, DragonFire has made aggressive changes to our retail prices. We are giving the consumers a premium line of accessories at a competitive MSRP.”

At the 2018 Tucker Rocky | Biker’s Choice Brand Expo in Frisco, TX, Dible says the company had its biggest product launch in brand history, introducing dealers to System 3, a new line of wheels and tires, race-inspired roofs, LED lights, Bluetooth 6 ft. whips, Opt X Windshields, among other new products on display.

“We had an excellent showing at the Expo. Dealers and reps were buzzing about the new bigger, badder DragonFire,” Dible noted.

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DragonFire Racing

+6-Inch Custom Springer Forks

Give your ride that “old school” look with a Drag Specialties +6-Inch Custom Springer Fork. These forks are an economical alternative to a shock-dampened type springer. They come fully assembled with an in-line top bracket without a built-in rake. They measure 37 inches from top bearing to axle and have a 1-inch outer diameter steering stem that is designed for Timken-type bearings. Both rear legs come threaded for right or left brakes. The forks require a wheel compatible with a ¾-inch outer diameter axle. The included ¾-inch outer diameter axle kit contains a brake mount pivot with thrust washer and hub spacers (custom spacers might be required depending on the wheel used). The forks measures 9¼ inches between the rockers and the riser mounts are on 4¾-inch centers and threaded ½-inch-20. These forks do no accept spotlight bars and have no fender mounts. They are available in chrome and black for 1984 to 2017 Big Twin and 1986 to 2003 XL models (except Dressers and Dyna Glides). The suggested retail price is $719.95 for black and $749.95 for chrome.