Bonnier Motorcycle Events Canceled for 2020
Bonnier Events announced that after careful consideration, they will not be able to host their scheduled motorcycle events for 2020.
Bonnier Names Editor-In-Chief of Cycle Volta
Toby Hill has been named editor-in-chief of Cycle Volta, the Bonnier Motorcycle Group’s new digital and social media brand focused on the e-bike industry and electric two-wheel mobility.
Bonnier Motorcycle Group Ceasing Production of Sport Rider Magazine
Bonnier Motorcycle Group says it is shifting from a title-specific content and sales structure to one that empowers the editorial as well as the marketing staff to focus on one role across all BMG brands.
Bonnier Motorcycle Group and Dealer Motorsports Launch Nationwide Dealer Program
Bonnier Motorcycle Group, in collaboration with Dealer Motorsports, has launched a new inventory classified program, designed for powersports dealers across the country, that allows participating dealers to advertise inventory and receive qualified buyer inquiries by email and SMS.
Bonnier Motorcycle Group to Launch HighPipe Festival in 2017
Fans of scrambler motorcycles will now have a dedicated event all to themselves, thanks to the inaugural HighPipe festival, which was announced by Bonnier Motorcycle Group. The three-day adventure, planned for June 9-11, 2017, will be based at China Peak Ski Resort in California’s Sierra Nevada mountains.
Bonnier Corp. Acquires Sand Sports Super Show
Bonnier Corporation, a special-interest publishing group, has acquired the Sand Sports Super Show, it was announced recently by Matt Hickman, vice president of brand strategies, Bonnier Corp. The strategic acquisition solidifies Bonnier Corp.’s role in the off-road, sand sports and motorsports segments, complementing the company’s repertoire of publications and events geared toward enthusiast audiences. The Sand Sports Super
Bonnier Corporation Acquires The Promotion Company Inc. – Family Events
Bonnier Corporation has acquired The Promotion Company Inc. – Family Events. With this new acquisition, Bonnier will continue to expand and produce high quality events throughout the U.S., reaching core audiences and increasing new participant visibility.
Bonnier Corporation Acquires The Promotion Company Inc. – Family Events
Bonnier Corporation has acquired The Promotion Company Inc. – Family Events. With this new acquisition, Bonnier will continue to expand and produce high quality events throughout the U.S., reaching core audiences and increasing new participant visibility. The Promotion Company – Family Events has produced annual events such as the Hot Bike Tour, Indy Mile AMA
Hearst Corporation Sells Cycle World to Bonnier Corporation
Hearst Corporation has announced the sale of Cycle World to Bonnier Corporation, one of the largest consumer-publishing groups in the U.S. serving passionate, highly engaged audiences. The announcement was made jointly by Terry Snow, CEO of Bonnier Corporation, and David Carey, president of Hearst Magazines. Financial terms were not disclosed.
First-Ever Powersports Super Show Welcomes Can-Am
The inaugural Powersports Super Show takes place in Tampa Nov. 17-19 at the Florida State Fairgrounds.
Ryan Villopoto to Appear at Adventure Rally & Camp
Villopoto is a multi-time supercross and motocross champion.
Event Features Set for 2022 Adventure Rally & Camp
The camp takes place Nov. 3-5, 2022.
Harley-Davidson, Yamaha and Alpinestars Headline Vendor Row at 2022 Adventure Rally & Camp
Vendor Row will feature industry-leading brands, showcasing new products and services.
GEICO Adventure Rally and Camp Returns Nov. 4-7 at Stagecoach Trails Resort
The GEICO Motorcycle Adventure Rally & Camp will return to the Stagecoach Trails Resort in Julian, Calif., for the third So-Cal Adventure Rally, November 4-7. Building on the success of past Adventure Rally editions, the 2021 event will feature a wide array of opportunities for riders to test their skill and diversity in a location
All-Electric Volcon Inc. Launches with 2- and 4-Wheeled Vehicles in Development
The company’s first electrified off-road vehicle, named the “Grunt,” will be delivered to customers beginning in spring 2021.
Black Book: COVID-19 Powersports Market Update
This latest update on how the COVID-19 pandemic has affected the powersports market continues to tell the same story we have been covering for the past several months, namely that prices are up across the board once again.
