Bonnier Motorcycle Group (BMG) announced restructuring plans across all editorial and sales departments in order to deliver more specialized content and provide better solutions for the motorcycle industry to engage with enthusiasts.

Many steps will take effect immediately, which include ceasing production of Sport Rider magazine.

Bonnier Motorcycle Group says it is shifting from a title-specific content and sales structure to one that empowers the editorial as well as the marketing staff to focus on one role across all BMG brands.

This is compared to the previous model where many of the 13 motorcycle media brands had their own staff members with like responsibilities.

The change will better enable the company to produce engaging content for audiences on the platform they choose, and help deliver solutions to BMG clients to sell products to the world’s largest network of motorcycle enthusiasts.