Tommy Ady, renowned sales coach and creator of The Perfect Way To Sell online training platform, will take the main stage at AIMExpo on Thursday, Feb. 16 at 9:45 a.m. As part of the Dealer Excellence educational offering, presented by McGraw Powersports, Ady will present a can’t-miss session, “Taking Your Business From Where It Is To Where You Want It To Be.”

“I’m going to share the most powerful strategies being used by some of the smallest and largest dealerships in North America as they experiment with new ways to increase sales and fill empty positions. Long-term supply chain constraints, rising expenses and staffing issues see dealers with no choice but to become more aggressive than ever before if they’re to survive,” Ady said. “What I’m going to share is already proven to attract customers and job applicants and increase employee morale. Dealerships that are using these strategies are also becoming faster and more efficient with their sales process while even getting faster lender approvals with three times the F&I profits.”

“Our Dealer Excellence Education Sessions, presented by McGraw Powersports, are geared toward helping every dealer implement new practices in their dealerships as soon as they return home from AIMExpo,” according to Andre Albert, director of marketing and events, Motorcycle Industry Council. “Tommy will be discussing strategies that include making the most of every sale, which includes upping your F&I strategy.”

For a complete list of AIMExpo’s 2023 educational offerings, including details on the Disruptive Thinking Stage, Dealer Excellence sessions presented by McGraw Powersports, and the New Product Central Stage, visit www.AIMExpoUSA.com.