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Talking Better Apparel Options for Female Motorcyclists

SportBike Chic is a private label of women's motorcycle gear established in 2016.

SportBike Chic, LLC is a private label of women’s motorcycle gear established in 2016. It’s the brainchild of a proud U.S. Marine veteran and woman motorcycle enthusiast who not only loves riding but doesn’t mind looking feminine while doing so. We spoke with SportBike Chic owner Sean Rucker in this episode of MPN’s Power Player, sponsored by ZiiDMS, Dealer Management System — the heart of technology in your dealership, and the engine that drives productivity and profitability. Schedule a demo today at ziidms.com.

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It was the ideal merger of form and function. In 1984, Harley-Davidson introduced the new Softail motorcycle platform. Hidden rear suspension and a clever swingarm design gave the frame the clean, uncluttered profile of a vintage motorcycle with no rear suspension at all — a so-called hard tail. The Softail chassis would prove wildly successful and was the foundation for a number of iconic Harley-Davidson factory custom motorcycle models. Harley-Davidson celebrated the anniversary of the introduction of the original FXST Softail model, a design that has evolved functionally over 40 years but retains the same classic “hard tail” lines as the original.

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