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Triumph’s Bonneville Reborn Tour Showcases All-New Bonneville Motorcycles

Triumph Motorcycles America has announced the launch of the Bonneville Reborn Tour, which will stop at unique venues, consumer motorcycle shows and Triumph dealerships across the U.S. and Canada to showcase the new line of Bonneville motorcycles.

Triumph Unveils All-New Triumph Speed Triple Models

The new Triumph Speed Triple S and Speed Triple R take the legacy of the first factory street fighter to a completely new level in terms of performance, agility, power, handling and capability. Centered around a new 1050cc triple engine, the new Speed Triple S and R redefine the naked performance roadster.

Triumph Announces the Next Generation of Bonneville Motorcycles

Triumph has introduced the next generation of the iconic Bonneville with five exciting new Bonneville motorcycles. From the fun and accessible ridability of the new Street Twin, to the timeless style of the Bonneville T120 and T120 Black through to the Thruxton and Thruxton R.

Triumph Dealers Notch Record Retail Motorcycles Sales in September

Triumph Motorcycles America and its dealer partners had a month to remember as they set a new, all-time record for motorcycle unit retail sales for the month of September in North America.

NHTSA Fines Triumph Motorcycles $2.9 Million

The U.S. Department of Transportation’s National Highway Traffic Safety Administration has imposed a $2.9 million civil penalty against Triumph Motorcycles Ltd. and Triumph Motorcycles (America) Ltd. for violations of Safety Act reporting requirements and failure to fully respond to communications from NHTSA.

Triumph Partners with VETMotorsports to Provide Opportunities for Disabled Vets

Triumph has partnered with VETMotorsports, a non-clinical outreach program that honors and empowers disabled combat veterans by encouraging active participation in motorsports. Through Castrol’s VETMotorsports Performance Match Fund, the on-track success of the Triumph factory-backed teams in both AMA Pro Flat Track and MotoAmerica has earned VETMotorsports $7,750 thus far this racing season.

Triumph to Auction Chris Pratt’s Jurassic World Scrambler

On July 23rd, Triumph Motorcycles will auction the Scrambler ridden by Chris Pratt in Jurassic World. The bike, featured racing alongside Raptors in the film, will be sold on eBay to the highest bidder, with the proceeds going to Triumph’s nominated fundraising partner, The Distinguished Gentleman’s Ride.

Triumph Motorcycles Confirms New Land Speed Record Attempt in August 2015

Triumph has confirmed its intention to break the motorcycle land speed record at the salt flats of Bonneville, USA, in August 2015. While the current record stands at 376.363 mph, the Triumph team is aiming to surpass that over the measured mile.

Triumph Introduces Visa Platinum Credit Card

Triumph Motorcycles America has introduced the Triumph Visa Platinum credit card, a new affinity card that rewards motorcycle enthusiasts for their everyday purchases. The card offers reward points redeemable for merchandise, electronics, travel and $100 Triumph vouchers.

Triumph Motorcycles Announces Owner Loyalty Program

Triumph Motorcycles America is offering current Triumph motorcycle owners up to a $1,000 voucher with the purchase of a new Triumph Cruiser model. The Triumph Cruisers included in this promotion are the Thunderbird, Thunderbird Commander, Thunderbird Commander LT, Thunderbird Storm, Rocket III, Rocket III Touring, America, America LT and Speedmaster.

Truth in Numbers

Over the last several months, I’ve been making a few calls to my friends in the Triumph motorcycle world.

Triumph to Return as Title Sponsor of the AMA/FIMNA Superbike Challenge of Alabama

Triumph has announced its return as title sponsor of the AMA/FIMNA Superbike Challenge, to be held at Barber Motorsports Park in Birmingham, Ala. on June 12-14.