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Castrol and Triumph Motorcycles Continue Support of VETMotorsports Performance Match Fund

Castrol and Triumph Motorcycles America have announced the continuation of Castrol’s VETMotorsports Performance Match Fund, which helps raise financial support and awareness for VETMotorsports, an Ohio-based 501(c)(3) status nonprofit organization that honors and empowers injured warfighters through active participation in motorsports.

Danell Lynn Sets World Record for Longest Journey by Motorcycle in a Single Country

Giant Loop has announced that sponsored rider Danell Lynn has set a new Guinness World Record for “Longest journey by motorcycle in a single country.” Traveling for a year on her Triumph Bonneville equipped with Giant Loop gear, Lynn covered 48,600 miles.

Triumph Motorcycles Reveals 2016 Racing Partners Purchase Program

Triumph Motorcycles America has announced the return of the Triumph Racing Partners Purchase Program, offering teams and riders the ability to purchase motorcycles and parts at a reduced price for participation in any national amateur or professionally sanctioned race series.

Think Locally, Act Globally

[dropcap]S[/dropcap]hoppers are changing their habits faster than Lady Gaga changes her look. Are you keeping up with what the customer wants – or are you still in denial that the times have changed? Technology may be accelerating change, but in my opinion the Internet only makes it easier to buy more of the wrong stuff.

Triumph Launches Spring Unchained Consumer Program

Triumph Motorcycles America invites riders to break free from winter and gear up for riding season with the Spring Unchained promotion. The popular consumer incentive is being offered for the second consecutive year.

Triumph Announces All-New Speed Triple S and R

The new Speed Triple S and Speed Triple R signal a new era for Triumph’s Speed Triple. Designed to be more focused, more powerful, more capable and with more character than any previous generation, these new models redefine the performance roadster segment.

Triumph Bonneville Reborn Tour

New Models Hope to Revive the Triumph Brand [dropcap]S[/dropcap]hortly after we received the press release announcing that Triumph was going to be touring the country with two semis full of the new Bonnevilles, we got a phone call from the local Triumph dealer (Okay, it was a robo call, but it was still better than

Triumph Announces U.S. Pricing for New Bonneville Models

Following the October 2015 unveiling of the stunning new Bonneville range, Triumph Motorcycles has announced the pricing of the new bikes at the global Street Twin press ride.

Roland Sands Design Triumph Seats

At home on any style Bonneville, the Roland Sands Design 2-Up Step Seat is narrower and thinner than a stock seat, while still covering the Triumph frame rails for a clean look. The unique stepped rear end is for passenger comfort as well as keeping you planted in the saddle.

Southern California Motorcycles Receives Top Global Dealer Award

Triumph Motorcycles recently presented its global dealer awards during the Global Dealer Conference at the Excel Center in London, England. Southern California Motorcycles, based in Brea, Calif., was the only United States dealership, and only dealership outside of Europe, to receive Triumph’s lifetime achievement award for “Outstanding Contribution to the Brand.”

Triumph Introduces Six New Models in the Tiger Explorer Range

The new Triumph Explorer range is divided into two distinct model variants – the XR series, designed and optimized to deliver the ultimate on-road ride, and the XC series is designed to excel off-road. Both the XR and XC models are more than capable of performing in either environment.

Triumph Launches Great Escape Consumer Financing Offer

Triumph Motorcycles America is introducing The Great Escape program, offering qualified customers no interest charges and no payments until April 2016 when purchasing select new Triumph motorcycles. This promotional offer is effective immediately and will end on January 31, 2016.