A growing number of dealers experiencing improved F&I sales by enabling customers to research and shop for F&I products online.
We asked and you answered! Learn more about the results of the 2021 MPN Industry Profile.
Participate in the 2021 MPN Industry Profile to help us learn more about our readers so we can deliver more relevant news and information to YOU.
MPN’s annual industry profile will focus on popular brands in the powersports marketplace, specifically tires, helmets, software and parts and accessories.
For the past seven years, we have surveyed a representative sample of dealers to find answers to key questions about your businesses, covering topics that range from shop operations, staffing and supply to online presence, marketing strategies and industry concerns.
We know that more motorcycle owners these days are women, and now we know increasing percentages of all owners are married and college graduates, and they’re generally older, according to the 2018 Motorcycle Industry Council Owner Survey.
Motorcycle households rose from 6.94 percent in 2014 to a record 8.02 percent in 2018, an increase of more than 1.5 million homes.
Take a few minutes to tell us about your business – who your customers are, the issues you may be having, the profit picture and so on. The results will be reported in the March issue of MPN.
Nearly one in five motorcycle owners is now female, compared with one in 10 less than a decade ago, according to the latest national survey by the Motorcycle Industry Council.
MPN is conducting a survey to determine the top performing OEM for the first 3 months of 2017. The results will remain anonymous and will be reported in our April issue. Please answer the following questions to participate.
BMW and Honda dealerships ranked highest in the 2016 Pied Piper PSI Internet Lead Effectiveness (ILE) Motorcycle Industry Study, which measured how motorcycle dealerships responded to customer inquiries received through dealership websites. Study rankings by brand were determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to dealership sales success.
Research from the Transitions Adaptive Motorcycle Shield Survey found that riders desire the latest technology in their helmets and believe that manufacturers need to do more to innovate. More than eight in 10 motorcycle owners (84 percent) surveyed agree innovation in shield technology has been lacking in the helmet industry.