The Three P’s Philosophy
In our Destination Dealer profile on FlatOut Motorsports this month, we talk to owner William Starkey about his “Three P’s” philosophy. Starkey says it’s based on an understanding of how retail and Internet sales combine for success.
Rizoma and Ducati Form ‘Made in Italy’ Partnership to Produce Custom Parts
The first products to come out of this collaboration will be on display at Ducati’s EICMA 2017 stand in Milan.
MPN 2017 International Issue
In our second year covering the global motorcycle industry, things are not quite as rosy as they were at the end of 2016. Last year, more than a million motorcycles and scooters above 50cc were registered in European countries – a healthy 13.3% jump over 2015, according to Industrie-Verband Motorrad Deutschland eV.
Center Stage At EICMA
Small Bikes and ‘Modern-Retro’ Variants Headline Milan Show Unlike America, new unit sales are up in Europe, with new motorcycle registrations hitting double digits in key markets like Germany and Italy. So it is no surprise that the OEMs all saved some show-stopping models to show off to the more than half million consumers and
EICMA 2016 Promises Motorbikes Never Seen Before, Technology and Innovation
The 74th edition of EICMA to be held at Rho Fiera from November 8-13, promises to be full of innovations and surprises both for visitors and exhibitors. As always, the event guarantees standards of excellence from the presence of all the top brands in the 2-wheels sector.
Mondiale del Motociclismo
The Motorcycle World Comes To Milan [dropcap]S[/dropcap]ince 1914, the EICMA show in Milan has been the Mecca of the motorcycle industry. Originally known as the Esposizione Internazionale Ciclo Motociclo e Accessori the show celebrated its 100th anniversary and changed its name to Esposizione Mondiale del Motociclismo a couple of years ago since the focus is
EICMA Attendees Elect Ducati’s XDiavel as the Show’s Best-Looking Bike
The Ducati XDiavel is the best-looking bike of EICMA 2015. As the 73rd edition of the renowned international motorcycle exhibition concludes in Milan, the public declared the XDiavel the winning bike out of all those on display.
UPS and Rizoma Announce the Winner of the Urban Mobility Contest
Alberto Piovesan, a student at IUAV University in Venice, has won the Urban Mobility Contest, which challenged students from Italy’s top design schools and universities to design objects, vehicles and accessories that offered an innovative take on the future of sustainable urban mobility by combining elements of the brand identity of UPS with the cutting edge style and vision of Rizoma.
Ducati Announces New Bikes Highlighted By the XDiavel
One of the most eagerly awaited bikes at EICMA 2015 was undoubtedly the XDiavel. This intriguing new bike sees Ducati enter the Cruiser world in its own inimitable way by presenting a true cruiser that has all the design, technology and performance one expects from a Ducati thoroughbred.
AGV’s Motorsports Heritage Showcased at EICMA
AGV showcased its motorsport history and its technology to the world’s top motorcycle-industry specialists and journalists at the EICMA tradeshow.
Honda Uses EICMA to Unveil City Adventure Concept and Six Revised Mid-Sized Machines
Honda has revealed its full 2016 motorcycle line up at the EICMA show in Milan, comprising six mid-sized capacity machines with a range of significant updates, and the return of one of motorcycling’s most illustrious names in the form of the CRF1000L Africa Twin.
Kawasaki Looks to 2016 at EICMA Show
Kawasaki used a press event at its booth at the EICMA motorcycle show in Milan to unveil its complete road bike range for the 2016 sales season and look to the future, which includes the new J125 scooter, special Z800 and Z1000 ‘Sugomi Editions’ and the Ninja ZX-10R ‘Winter Edition’.
