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STI HD5 Beadlock Bronze Wheel

The strongest wheel in the STI HD Alloy Beadlock lineup gets a new look for 2017. The HD5 Beadlock Bronze wheel features a rich bronze style that is durable and adds unique appeal to any UTV.

WPS National Sales Meeting: What’s In A Name?

The name may say Western Power Sports, or WPS as it is commonly known, but it is far from being “only” a western company. While that may have been the case when WPS originally started as a snowmobile parts and accessories distributor in Utah, Nevada and the Pacific Northwest back in 1960, the company has

CFMOTO: The Sweet Spot In The Showroom

CFMOTO Finding Success as a Top Value Brand In a maturing industry like powersports, manufacturers have a tough job trying to find a place in the market. For some, that means always going bigger – a turbocharged 170 horsepower engine today, 190 horsepower tomorrow – for others, 50 years in the industry has gotten customers

Cernic’s Cycle World

The fans are out of their seats screaming. It’s the last lap and the two frontrunners are swapping the lead like madmen. Round the last turn, taking some air on a whoop, the checkered flag is just ahead… and the guy with the Cernic’s decal wins by a wheel. Although this is only an amateur

Goodbye 2016, Hello 2017

Our latest survey of powersports dealers indicates that the retail sales environment improved sequentially but on balance remained weak to close out the year. For many powersports and motorcycle dealers, the end of 2016 couldn’t arrive soon enough, as end-markets were choppy and consumers were generally more price sensitive than at any point since the

The New Norm in North America

Apparently we’re not in the business of selling motorcycles anymore – at least not according to Harley-Davidson CEO Matt Levatich. He says H-D is shifting towards a new norm in North America and will now be in the business of bringing in new riders, not selling hardware. Harley, to be certain, had a tough time

Camso Expands Manufacturing to Launch New Dirt-to-Snow Bike

Camso has completed expansion of its Shawinigan, Québec manufacturing facility to support the demand of its new Camso DTS 129 product line. Camso has grown its Shawinigan facility footprint by 25% and its manufacturing capacity by 50%.

FIN Helps Sheriff’s Deputies Recover Polaris Turbo RZR

The Find It Now USA theft recovery team received notice of a stolen 2016 Polaris RZR Turbo EPS UTV. Utilizing the FIN GPS security device installed at vehicle purchase, a FIN theft recovery expert was able to relay maps and pertinent information to responding deputies.

Yamaha Launches ATV / SxS bLU cRU Racing Support Program

Yamaha Motor Corp., USA has launched a new ATV / SxS bLU cRU Racing Support Program committing a potential total payout of $100,000 in race win bonuses for ATV and Side-by-Side racers competing in select classes and series aboard Yamaha’s 2016 or newer YXZ1000R and YFZ450R models.

KYMCO USA Signs ‘Official Vehicle’ Partnership Extension with American Flat Track

American Flat Track and KYMCO have announced a multi-year renewal of their existing partnership, naming KYMCO the Official Scooter, ATV and Side-by-Side of American Flat Track. KYMCO USA will provide American Flat Track’s safety and operations team with the company’s latest generation SxSs, including the KYMCO UXV 500i G with enclosed, fan-cooled 5kw generator, and the performance-oriented Super 8

Textron To Purchase Arctic Cat In $247 Million All-Cash Deal

Arctic Cat Inc. announced it has signed a definitive merger agreement under which Textron Inc. will acquire Arctic Cat in a cash transaction valued at approximately $247 million, plus the assumption of existing debt.

Anticipating Improved Retail Sales in 2017

Our latest survey of powersports dealers indicates that the retail sales environment remained weak in November. The general theme in the marketplace is that consumer interest was focused on model year 2016 products with large incentives. While the amount of 2016 units on showroom floors were nearly depleted by month end on many models, we

Giant Loop Pronghorn Straps XL

Adventure proof packing and gear systems innovator Giant Loop now offers its Pronghorn Straps in a new one-inch wide XL version, available in 22-inch and 32-inch color coded lengths. These heavy-duty polyurethane straps with stamped aluminum fasteners secure gear on virtually any vehicle.

The Storm… Before The Calm

Time To Reverse Your Thinking You’ve probably heard the expression “The Calm Before The Storm” before. However that logic is backwards. Technically, calm is a result of the storm… which means it comes afterward – not before the storm. Time to forget what cliches the TV weatherman may be using and reverse your thinking! Martha

JL Audio Rear-Mounted Stealthbox Subwoofer System for Polaris RZR

JL Audio has introduced additional models in its lineup of vehicle-specific Stealthbox subwoofer systems. Part of this year’s introduction includes another model for the popular Polaris RZR UTV platform.

JL Audio Stealthbox Subwoofer System for Honda Pioneer

JL Audio, an innovator in high-end audio solutions, has introduced additional models in its lineup of vehicle-specific Stealthbox subwoofer systems. Part of this year’s introduction includes an additional solution for the Honda Pioneer UTV platform. This vehicle-specific Stealthbox is purpose-built for the Honda Pioneer 700 UTV, and features a JL Audio 10-inch, TW3 thin-line subwoofer. The