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Sportsman Country Joint Venture Between Massimo and Linhai Clarified

Sportsman Country will carry Linhai products under Linhai brand, and all existing Linhai dealers in USA will be serviced and maintained by Sportsman Country.

Mahindra Vehicle Sales and Service Joins ROHVA

As a ROHVA associate member, MVSS intends to be regularly engaged in wholesale ROV distribution in North America within one year.

Yamaha Dirt Track Concept Car R1DT Debuts with High-Profile Exhibition Race

Attracting top racers from a wide variety of different disciplines to help share the excitement of dirt track racing across the country, the inaugural “Yamaha R1DT Invitational” proved to be an exciting and entertaining exhibition race with several lead changes and improving lap times from practice to heat race to main. Dustin Nelson, champion off-road

4XPro Introduces New Heavy-Duty Replacement Rear Straight Axles

4XPro recently introduced its new Heavy-Duty Replacement Rear Straight Axles for Arctic Cat, Honda, Kawasaki and Suzuki off-road vehicles.

Mahindra Opens New HQ and Manufacturing Facility in Metro Detroit, Reveals Brand Identity for New ROV

Mahindra is the first OEM to open a new facility in southeast Michigan in over 25 years. The company plans to manufacture its new off-highway vehicle at the plant.

Twin Air Introduces Extreme-Temp IceFlow Coolant

IceFlow is a ready-to-use coolant formulated for long-lasting protection of all metals inside today’s motorcycle cooling systems.

Rigg Gear Rear Cargo Storage Bag

This storage bag has a universal mounting system and is designed for UTV’s with a bed and cross bar behind the seats. They fit perfectly in the RZR XP and RZR 900 models.

Bohn Body Armor

The Bohn Bodyguard System (shirt and pant combo) is designed to wear under your favorite T-shirts, jackets and jeans.

CFMOTO USA Signs Two Year Partnership Agreement with Minnesota Timberwolves

CFMOTO USA has reached an agreement with the Minnesota Timberwolves of the NBA to become an official partner of the team for the next two seasons.

Linhai Powersports USA and Massimo Motor Sport Enter Into Exclusive Distribution Agreement

Chinese manufacturer Linhai Powersports USA Corporation and Massimo Motor Sports, LLC have entered into an exclusive agreement in the U.S. to distribute Linhai’s ATVs and UTVs through the Sportsman Country’s platform.

Best in The Desert Names Scot Harden Business Development, Marketing Director  

Best in the Desert, the largest off-road race series in North America, has announced that Scot Harden has joined the organization as Business Development/Marketing Director.

Mahindra Automotive North America Focuses on Powersports Retailers for New Off-Road Vehicle Success

Mahindra Automotive North America, with operations based in Auburn Hills, Michigan, has announced it is actively recruiting powersports dealers across the U.S. and ultimately, around the globe.

The Three P’s Philosophy

In our Destination Dealer profile on FlatOut Motorsports this month, we talk to owner William Starkey about his “Three P’s” philosophy. Starkey says it’s based on an understanding of how retail and Internet sales combine for success.

Open Trail ATV Cargo Boxes

The small front or rear ATV cargo box boasts 2.26 cubic feet capacity, Large Rear ATV Cargo Box boasts 4.2 cubic feet capacity.

Secretary of State Rex Tillerson Promotes Mahindra’s U.S. Investment in Press Conference

Mahindra & Mahindra plans to roll out off-road utility vehicles from the Detroit plant. 

Textron Off Road Unveils All-New 2018 Havoc X

Leveraging Textron’s vast resources, the 2018 Havoc X delivers 100 horsepower and 67 lb-ft. of torque from a 957cc EFI gas engine.