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Mahindra Automotive North America Focuses on Powersports Retailers for New Off-Road Vehicle Success

Mahindra Automotive North America, with operations based in Auburn Hills, Michigan, has announced it is actively recruiting powersports dealers across the U.S. and ultimately, around the globe.

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Mahindra Automotive North America, with operations based in Auburn Hills, Michigan, has announced it is actively recruiting powersports dealers across the U.S. and ultimately, around the globe.  A new off-road vehicle launch is planned for March 2018.

“Our selling proposition is unique to the industry,” stated Mr. Luc de Gaspe Beaubien, Vice-President Sales & Service for the company.  “We are offering larger dealer margins, true order-to-delivery systems, and a solid dealer support infrastructure – all in place now,” de Gaspe Beaubien stated.  “When our product hits the market, dealers who sign up now will be well poised to earn significant profits.”

The new product, unlike anything on the market today, will be fully assembled and supported at the new 150,000 square foot facility in Auburn Hills and is backed by a solid, well-established organization.  Mahindrahas been building vehicles for over 70 years including tractors, automobiles, trucks, military vehicles, airplanes, motorcycles and more.

“The $19 billion company, in the midst of a plan to invest $1 billion in the U.S., is investing heavily in the State of Michigan including the support for this new powersports product and launch effort,” added de Gaspe Beaubien.  “We’ve already reached 10% of our signing goal for new dealers simply due to the attractive program and solid business plan we offer.”

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The company is planning an official Open House this month with political and business dignitaries in attendance, as well as a dealer meeting in March 2018 where the official product will be introduced.  At the dealer meeting, being hosted in San Antonio, Texas, all dealers will be presented future product plans and consumer marketing programs.

Dealers interested in learning more about this new product may contact the Mahindra Motor Vehicle Sales and Service, Inc. office based in Asheville, NC at (844) 423-7677.

Links:

Mahindra North America

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