Dominion Powersports to Host Marketing and Sales Webinar for Used Market
“How to Become a Bigger Presence in Your Used Market” will feature experts from Dominion, National Powersports Auctions (NPA) and Gart Sutton and Associates, who will identify how dealers can have a bigger used marketing and sales presence in their respective markets.
Roaring Toyz Hires V-Twin Marketing as First Agency of Record
V-Twin Marketing will help market the custom sportbike builder’s new line of billet parts and accessories to the Harley and metric cruiser markets.
Motorcycle Industry Council Webinar Series Focuses on Marketing Strategies
In an effort to help new MIC dealer members grow their businesses, the Motorcycle Industry Council is hosting six webinars conducted by growth strategist, best-selling author and motorcycle enthusiast David Nour. The hour-long, monthly, interactive webinars focus on Nour’s specialty: social market leadership. At their core, they are designed to help businesses market themselves more effectively.
Hinson Clutch Components Adds Chris Green to Sales and Marketing Team
Green, who previously served two years at Dirt Rider Magazine, has developed a good base knowledge of the motocross industry and how it operates. Some of his duties will include taking sales calls in the office and traveling to trade shows and making appearances at Glen Helen for Thursday practice/industry day.
VP Racing Fuels Partners with American Marketing & Motorsport Group
The partnership facilitates promotion of VP-branded apparel, promotional items and novelties. As part of the program, a new e-commerce site at VPPerformanceGear.com serves as a one-stop shop for purchase of an expanded line of hats, T-shirts, jackets and more.
MGS Custom Bikes Hires V-Twin Marketing as First Agency of Record
The agency brings more than 30 years of product branding experience and will assist in marketing the company’s new line of high performance True Dual exhaust systems.
EVS Sports Adds Randall Hoppe to Marketing Team
Hoppe will serve as the company’s new public relations and marketing manager. Among his other duties, he will be in charge of planning, creating and implementing programs, as well as leading the organization in all social media efforts.
Spectro Oils Promotes Danielle Larrabee to Marketing Director
Larrabee has served as the company’s design director for the past two years and brings more than 13 years of marketing, production and graphic design experience to the position.
Step Up Your Social Media Marketing To Stay Relevant
Social media channels are solid, respected marketing and advertising machines. This is a proven fact, and all forms of digital media deliver reports to measure ROI. So it’s time to stop questioning whether or not social media is here to stay and time to start using these channels to your advantage.
AIMExpo Hires Graeber as Marketing Director
The core group behind the inaugural American International Motorcycle Expo (AIMExpo) continues to take shape for its October 2013 premiere, as Marketplace Events’ Motorcycle Group announces the hiring of Kerry Graeber as marketing director for the event. With over two decades of experience in the two-wheeled landscape, Graeber joins the Larry Little, Mike Webster and Cinnamon Kernes.
Powersports Expert to Discuss Online Marketing, Social Networking Trends
Dominion Powersports Solutions, a division of Dominion Enterprises, has announced their business development manager and industry expert Neil Pascale will be the featured speaker at the Texas Motorcycle Dealers Association Annual Conference to be held February 25-26 in Austin, TX.
Sudco Launches ‘Big and Small’ Marketing Campaign
Sudco International recently introduced a new marketing campaign that features an attractive ’60s diner waitress carrying a food tray featuring both a “big and small” hamburger order with the subheading: “Whatever size your order, Sudco always treats you as our most important customer.”
Marketing Strategy: Planning for 2012
How do you know what form of advertising should receive the majority of your marketing budget? How do you know if an ad is bringing traffic into your store?
Six Dealership Marketing Investments Worth Making
Make sure your hard earned marketing dollars are delivering ROI.
How and Why to Use Text Marketing
My 70-year-old mother started texting before I did. This probably sounds strange given that I am the tech geek in the family and “Web” is my middle name, but I just really was not all that hyped about the trend. I think it was because I am always being pinged by someone or something (email,