Roaring Toyz, a custom sportbike builder located in Sarasota, Fla., has recently hired V-Twin Marketing as its first agency of record to handle the introduction of its new product line.

“We chose V-Twin Marketing to help market our brand-new line of billet parts and accessories to the Harley and the metric cruiser markets, which are both new market segments for us," said Robert Fisher, president and founder of Roaring Toyz. "We feel confident in their 30-plus years of product branding experience in the motorcycle industry as well as the many contacts that they have established over the years and look forward to working with them."

Rick Raus, owner of V-Twin Marketing, is excited to be able to work closely with Fisher on the development and marketing of his new line of products. “I’ve had the utmost respect for Robert and his uncanny ability to produce award winning custom bikes. Robert is bringing the same enthusiasm into the V-Twin market as he did in the sportbike market, which earned him a reputation as being one of the best custom builders in the world.  I look forward to working with Roaring Toyz on their new exciting line of V-Twin billet products and accessories."