Service Department Numbers
This column explores service department dealer data and benchmarks.
More Than A Free Lunch
In this installment, the guys agree that year-round event marketing is key to gaining new customers and building lasting relationships with your loyal followers.
P&A Numbers
This column explores the parts and accessories department dealer data and benchmarks.
How to Do Test Rides … Right!
Getting a prospect on a bike and in the wind can be the best tool to help a customer make the right purchase decision.
Mr. IKTO
Bill sees past a customer’s sorry attempt to bully his way to a great deal.
Exceptional Service
There are just as many dealers out there working as hard as they can because they just love sharing the sport with other people.
Do you know anyone else who wants one?
How to ask for referrals without sounding like a jerk. (Part 2: The Process)
Rainman?
Here’s to hoping April showers will bring May success for all of us.
Explosive Sales
The best salespeople can’t be managed — they’re cannons, and cannons can only be aimed.
Battling Turnover
Instead of being surprised and reacting to turnover, it’s a good idea to be prepared and expect it.
Hot Dogs Are Not A Value Proposition
Market Differentiating Strategies: Hot Dogs Are Not A Value Proposition
V-Twin Rumblings
V-Twin Rumblings: The Vibe From The V-Twin Expo.
Heads Up!
Will Indy Helmet Highlights Offset Industry Low Lights? Random Musings From A Brain-Dead Observer
Performance-Based Selling
What If Everything You’ve Been Told About Selling Was Wrong?
The Habitual Dealer
Seven Habits Of Highly Effective Powersports Dealers.
Lessons For Resolution
Successful dealers set goals and manage by the numbers.