fbpx

Powersports Hits Historical High Point, Says J.D. Power Report

In the Q2 2021 Powersports Market Insights, analysts from J.D. Power Specialty Valuation Services (formerly NADAguides) forecast the market will continue to favor sellers as long as parts shortages limit production and consumers have money to spend. This dynamic is anticipated to last through the peak season and, at least, into the fourth quarter of 2021.

“New bikes and side-by-sides remain hard to find, and buyers are paying historically high levels for vehicles that come on the market,” said Lenny Sims, vice president of business development and strategy at J.D. Power Specialty Valuation Services. “Motorcycle pricing in the first half of 2021 is significantly outpacing the same time period last year. The most recent 10 model years of sportbike values are averaging 13.6% higher and cruisers are averaging 11.4% higher. Side-by-sides continue widening the gap from a year ago, with utility models bringing 24.5% more revenue year over year, and sport models bringing in 17.9% more.”

Major findings in the free quarterly report note: 

  • Continued year-over-year used price increases among powersports categories through first half of 2021.
  • Traffic views for the side-by-side segments declined April-June 2021.
  • Cruisers are the most searched with 27% of traffic views. 

Source: JDPower.com

You May Also Like

Being a Leader vs. a Boss: Keeping Your Dealership Team Intact

There are many reasons people leave a job, so how do you keep good employees at your dealership?

dealership employees

Why are we always trying to fill positions in our business? Why do techs often leave right in the middle of the high season? How come we can’t find good parts people or sales people?

Of course, there are many reasons that people leave a job. It might be disagreements with management, a long commute, thinking the grass is greener, they want to live elsewhere or the always classic "we aren’t paying enough." The reasons go on and on. That said, there are many things that we can do to keep employees on staff.   

Why Adventure Motorcycles Have Surged in Popularity

The wide range of riding and customization options makes these bikes a fit for a vast array of riders.

adventure motorcycle, rider
Confidence Is Crucial During Sales Negotiations

It has always seemed to me that PDI, freight, and documentation charges are one of those things that should be non-negotiable.

customer, motorcycle, negotiation, dealer, salesman, dealership, confidence
Apparel Pro: The Jeans You Should Be Wearing

Wearing just any old pair of jeans isn’t going to cut it when you go riding.

biker, motorcyclist, rider, jeans, pants
Passing the Torch at Valley Cycle Center

James Myers’ father made it clear that passing the torch at Valley Cycle Center, a Virginia-based powersports dealership, would not be like a monarchy — no simple handing over of the scepter and crown when the time came. James and his brother were going to have to earn it. Find out how James has led

Other Posts

Indian Motorcycle St. Paul and Twin Cities Indian

From the beaches of North Carolina to the land of 10,000 lakes, Tim Sutherland learned to adapt and succeed with his dealerships.

How To Keep Your Dealership’s Marketing Profitable, Even During Tough Times

These five tips will help your marketing remain effective.

marketing, targeting, business concept
Valley Cycle Center

Cycling through constant changes in the industry.

Valley Cycle Center
Powersports Market Overview: Q3

The market has cooled considerably.

data, downturn, graph, chart