Online Opportunities
Ramp up your search engine marketing efforts
Boundaries of Trust
How much responsibility will you hand over?
Ridiculous Regulations
Ever lick a spoke nipple?
A Family Affair
Laura and Brian Klock’s World Land Speed Record-Holding Clan
Resolution for Success
Resolve to make store improvements in 2010
The Women’s Evolution
Attract And Retain Today’s Booming Female Ridership
Brothers, Partners, Dealers
It’s A Family Affair At The Motor Cycle Center
Insure Yourself Against Insurance
A beaming customer is sitting at the table across from you, going over documents; he is in the process of buying a motorcycle. He has gone for a test ride and is in love with that bike. He has picked out all the accessories he wants, and his credit is more than solid. What can
Nothing Wrong With A Little Egg On Your Face
You’ve gotta make some mistakes to make it —just ask Rod!
RESOURCEFULNESS VS. RESOURCELESS
Use your resources to thrive in any economy.
I’m a Dealer! Now What?
Making the decisions that’ll make your business.
Destination Dealership: Parkway Harley-Davidson
When you consider the elements of a great motorcycle dealership, several pivotal characteristics come to mind. The shop should be clean and well stocked, so customers can buy what they want when they want it. It should have a reliable service department and a helpful, friendly staff. Glitz and glamour are fine, but if a
Five Triggers For Success
Don’t leave the success or failure of your business up to oil prices, or the general state of the economy. Here are Rod’s Five Triggers for Success in 2009.
It’s The Product Silly
What Your Customers Want You to Know
The Three M’s
Without a universal understanding of three standard sales steps by your sales team, any sales process, no matter how well designed, becomes completely useless.
Hot Dogs Are Not A Value Proposition
Market Differentiating Strategies: Hot Dogs Are Not A Value Proposition