Expanding in the Midwest
Kansas dealer cashes in on farm market and enthusiast bikers
Colin Edwards Signs With Monster Yamaha Tech3 For 2011
The Monster Yamaha Tech3 Team has announced that Colin Edwards has signed a new one-year contract to ride for the French-based squad in the 2011 MotoGP world championship.
Metzeler Moto North America Launches MetzelerMaps.com
Metzeler Moto has officially released MetzelerMaps.com to the North America market. The new website allows users to search, share and upload the best touring routes for motorcyclists, create a profile, save trips, maps, videos and photos and share adventures with other users who will be able to submit their own comments, reviews and suggestions.
VholdR Becomes Contour
VholdR, a market-leading HD Wearable Camcorder brand, has announces the transition of the brand from its current name. “VholdR” will now be known as “Contour.”
Focus On Service
Succeed By Tuning In To Your Customers’ Needs
2010 Touring Season Starter Kit
Where the interstate ends, adventure begins, and riders of all ages and experience levels yearn to escape. Create gear checklists for all types of touring, and share them with every adventurer that walks in your door. If he’s heading for a 200-mile weekender, his needs will be vastly different from the rider embarking on a
Communication Is Key
Prep your website for the spring riding season
Continental Tires TKC 80 Off-Road Tires
Continental Tire developed the TKC 80 as a competition off-road tire for heavy enduro bikes. The tire is the result of collaboration with Richard Schalber, enduro world champion many times over. BMW uses the TKC 80 as original equipment on the R 1150 and R 1200 GS Adventure. Due to what Conti calls its awesome
Speeding Past Sixty
Racing Legend Dick Burleson Shows No Signs of Slowing Down
Euros From Tourers
Cash in on the Adventure Tourism Boom
Reliving The Dream
You may remember Ted Simon’s first tome, Jupiter’s Travels that hit the streets nearly 30 years ago and has sold an impressive 400,000 copies and counting. In it he regaled riders with tales of his global circumnavigation that inspired the launch of a globe rider club. Prepare to get swept up in Ted’s second journey
12 From 20:
Mark shares his mistakes and successes after two decades in the business.
Inside the Industry
S&S to celebrate 50th . . . BMW buys Husky . . . Electric UTV
The Road Less Traveled
Offer customers information and ideas to maximize their riding fun while minimizing wasted miles.
We Don’t Need No Stinkin’ Film
A photography seminar is an ideal way to attract riders to your store.
Dressed For Thrills
Sportbike Gear Guide — Photos by Joe Bonnello