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STI Introduces All-New Tech 2 PRO

Following two years of MX and off-road testing, STI introduces Tech 2 PRO high-performance intermediate MX tires. STI tire engineers and professional racers teamed up to produce pro-level tires that combine holeshot-grabbing traction with race-winning durability.

Acerbis Silencer Protectors

These protective covers are specifically designed to protect your customer’s exhaust in the event of a tip over and also help to reduce vibration common in exhaust systems.

Certified Parts Corporation Wins Legal Case Against Platinum Equity and Rudolf Strobl

Certified Parts Corporation (CPC) has won a seven-figure damage award against Platinum Equity Advisors LLC and one of its former employees, Rudolf Strobl, president of TecumsehPower, in a recently concluded case in Rock County, Wisconsin.

Preston Petty Products Makes a Comeback at AIMExpo

Polisport Off-Road and Strictly Hodaka LLC’s Paul Stannard have teamed up to take the remaking and rebuilding of the iconic brand to the next level.

Suzuki Motor of America Names Jung Communications Coordinator

Jung recently graduated with a bachelor’s degree in Public Relations from California State University, Fullerton. She previously interned at Suzuki and for powersports industry publications as part of her undergraduate study.

Pro Circuit 2018 YZ450F Exhaust

Pro Circuit’s T-6 and Ti-6 line of exhaust systems for the new YZ450F model continue with improved performance YZ riders have come to know. 

Ecuador Freedom Bike Rental Adds SWM Motorcycles to its Adventure-Ready Fleet

With thousands of miles of freshly paved roads, Ecuador has the highest per-capita investment rate in road infrastructure in the Americas.

New 2-Gallon, 3-Gallon, 5-Gallon Gas Bag Fuel Safe Bladders

Giant Loop’s new 2-gallon, 3-gallon and 5-gallon Gas Bag Fuel Safe Bladders conveniently transport hydrocarbon fuel for powersports racing in a collapsible welded film and ballistic nylon reinforced container.

Blud Lubricants Introduces Next Generation Synthetic Oils for the Powersports Market at AIMExpo

Blud Lubricants introduced three new 100% synthetic lubricants designed for the powersports market called HAWGBLUD, BIKERBLUD and DIRTBLUD at AIMExpo last week.

BS Sand Takes Wraps Off Gel Integrated GLI Seat at Sand Sports Super Show 

BS Sand unveiled their GLI technology at the Sand Sports Super Show last weekend. Short for “GeLIntgrated Seat,” the GLI utilizes medical grade gel inserts to effectively deaden vibration and eliminate pain for longer, with more enjoyable experiences.

Yamaha Announces Activities Scheduled for AIMExpo This Weekend

Although some additional new models will be announced on Thursday, September 21, several already-introduced, all-new 2018 models that will be on display at the Yamaha booth and available for demo rides this weekend.

Harden Offroad Launches New Website

The new website contains detailed information on the company’s services, Harden’s professional racing and motorcycle industry career along with a special section dedicated to the Nevada 200 Trailride.

Crashing The Party!

Answer Racing made moto headlines around the globe when they signed eight-time MXGP world champion Antonio Cairoli to wear the gear as he battled for the 2017 title… but that was just the beginning of things.

Powersport Engine Rebuilding

If you do a good job for your customers you will build a local customer base and get referrals. You’ll have another revenue stream, and you’ll have loyal customers.

The Traditional Wind Down Period

Bottoming Out August and September traditionally mark the bottom of the wholesale market as dealers wind down their selling season and new models are introduced. This year is right on track with the norm as Average Wholesale Prices (AWP) fell once again in August from the prior three-month average. Cruisers fell ~6% from the prior

Strong Growth Reported in ATV/UTV Segment

Our latest survey of powersports dealers indicates that the off-road vehicle market saw strong UTV and ATV growth in the end of July, although the rest of the month saw lackluster demand, it appears the demand has carried over into August. Indeed, dealers noted that aggressive pricing is the primary driver of new unit sales