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Destination Dealerships: Selling To Dilbert

Kari Prager’s Cal BMW Triumph And Tri Valley Moto

21 Actions To Take Before Playing The Price Card

Mark shares strategies to sell troublesome units without selling out.

Vintage Marketing: Old Bikes Build New Business

If you ride your restored bevel drive Ducati, Panhead Harley or Black Bomber Honda on a regular basis, you are probably used to being mobbed at gas station stops and motorcycle hangouts. A nice looking vintage bike just naturally stops traffic. “I was going to a military vehicle meet,” explains Robin Markey, partner in Bob’s

Destination Dealership: Fun Bite Center

Spend $10 million dollars on anything, and you’re going to have high expectations. That’s how much Dan Dorsch, owner of Fun Bike Center in Lakeland, Fla., poured into a complex that’s home not only to the 60,000 square-foot showroom, but also to three restaurants, a bike storage facility, UPS and FedEx shipping centers, a 25,000-square-foot

UTV Concepts Plug and Play System

UTV Concepts offers SxS enthusiasts a true “plug and play” sound system for the stock Kawasaki Teryx. The system comes complete with four high-performance speakers and an AM/FM, CD stereo that is MP3-ready. The system comes pre-wired, installs in minutes and is finished in a brilliant silver or black wrinkle powder coating for the ultimate

Destination Dealership: Fun Bite Center

Spend $10 million dollars on anything, and you’re going to have high expectations. That’s how much Dan Dorsch, owner of Fun Bike Center in Lakeland, Fla., poured into a complex that’s home not only to the 60,000 square-foot showroom, but also to three restaurants, a bike storage facility, UPS and FedEx shipping centers, a 25,000-square-foot

The Virtual Biker Bar: Online Networks to Build Your Brand

Taking cues from the ongoing, phenomenal success of social networking sites like MySpace and Facebook, motorcycle dealers are creating their own online communities, where they can glean valuable feedback from customers, promote their brand and keep an eye out for future staff amid the online message posts. “It’s a good time to become a niche

Lifestyle of Longevity … Powered by the People

Chad and Dean take a closer look at some of the major players in the industry that have been playing the game for many decades and are sure to have staying power for years to come.

Latest News

Triumph’s 2009 North America Sales Top 10,000 . . . Yamaha Canada Names New President . . . Drag Names New Sales Rep

Clubbing Baby Seals!

Robin reminds us that this business is supposed to be about having fun and doing irrational things like riding motorcycles.

Inside the Industry

S&S to celebrate 50th . . . BMW buys Husky . . . Electric UTV

Big Boxes and Mass Merchandisers

The affects of the big box chain stores selling ATVs, minibikes and dirtbikes.