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Military Women, Motorcycle Mechanics and Supporters Build Harley-Davidson Trike for Disabled U.S. Veterans

A journey that will come to an end on November 11, Veterans Day, will open a new chapter in someone’s life as the H.E.R. Project Trike will be raffled off at Woodstock Harley-Davidson at 11:11 AM.

Dainese to Bring D-Store to Indianapolis GP

When they’re not cheering on Dainese MotoGP riders Valentino Rossi, Nicky Hayden, Pol Espargaro, Andrea Iannone, Jack Miller and Stefan Bradl, fans in attendance at this weekend’s Indianapolis GP will have the opportunity to visit “D-Store Indy,” a temporary factory Dainese dealership situated in the vendor area at Indianapolis Motor Speedway.

Long-Time Harley-Davidson Stalwart and Sturgis Hall of Fame Inductee Retires

End of an era for The Motor Company as long-time Harley-Davidson stalwart and Sturgis Hall Of Fame inductee Steve Piehl has retired.

SBS Brakes Opens U.S. Office, Hires Brand Manager

After seeing significant growth in the North American market throughout 2014 and the start of 2015, SBS is upgrading its presence in the U.S. powersports market. The Scandinavian-based manufacturer has also announced the addition of Chris Jensen as SBS brand manager for the U.S.

AIMExpo Named to ‘Fastest 50 Class of 2014’ by Trade Show Executive

In an announcement last week, the publication Trade Show Executive revealed that the American International Motorcycle Expo (AIMExpo) has earned a place amongst the “Fastest 50 Class of 2014” which recognizes the most dynamic and fastest-growing trade shows in North America.

Victory 3-D Simulated Ride Experience

Victory Motorcycles debuted the first-ever immersive motorcycle brand virtual ride experience at the Chicago Progressive International Motorcycle Show last weekend.

Kuryakyn to Attend Dealer Expo

Kuryakyn Holdings LLC, has announced plans for a return to the annual Dealernews International Powersports Dealer Expo taking place December 5-7, 2014, at McCormick Place in Chicago. “The Dealer Expo provides an ideal opportunity for us to grow the Kuryakyn brand by showcasing our latest products with both new and existing domestic and international dealers,”

PowerLily and MIC Alliance to Support Growing Female Market and Industry Growth

PowerLily, a professional network for women in the powersports industry with over 300 active members, is now part of the Motorcycle Industry Council. MIC Chairman Dennis McNeal announced news of the alliance during the annual MIC Communications Symposium held on Sept. 25, 2014. The MIC plans to host PowerLily members and prospects at the Progressive

Midwest Dealer Breathes New Life into Used Motorcycles

iMotorsports, Inc. is looking to set new trends

Dainese Announces 2014 North American Made to Measure Tour Dates

Dainese USA has announced its third annual North American Fitnet Tour, during which certified made-to-measure specialists will visit nine locations, giving consumers the opportunity to be fitted for custom-made Dainese leather motorcycle apparel.

Why We Ride Partners with Moto Media XXX for Moto Media XXX Custom Village

Why We Ride, the No. 1 motorcycle film in America, has partnered with Moto Media XXX to bring the “Moto Media XXX Custom Village” to each AMA Pro Road Racing event this year for fans to enjoy a display of custom and vintage motorcycles, art and photography, games and giveaways, and the chance to interact with pro racers.

Win a 2015 Victory Gunner and a Trip to Meet the Ness Family

Picture this: you and Arlen Ness, hanging out at the shop, having a beer and customizing your brand new 2015 Victory Gunner. Sound like a dream? With the Victory Custom Ness Sweepstakes, it’s a dream that will become a reality for one lucky winner.

Indian Motorcycle Introduces New 2014 Indian Chiefs

Indian Motorcycle participated in the Progressive International Motorcycle Show in Chicago this past weekend at the Donald E. Stephens Convention Center. Representatives from Indian Motorcycle were on-hand throughout the weekend to showcase the 2014 lineup of Indian Chief models.

Dominion Powersports Add to DX1 Team

Dominion Powersports Solutions continues to add to its powersports industry staff as it nears the launch of its business management platform, DX1.

Des Plaines Honda

This Chicago-based dealership ranks customer satisfaction as priority No. 1 and makes a concerted effort to give everyone who walks through the dealership an experience.

What Makes Your Dealership Unique?

Is your business family-owned? Do you have some sort of specialty or “niche” market you cater to? What about a calendar jam-packed with events for customers? Play up your uniqueness to set you apart from the competition.